elizabethbarr
commented
8 years ago Acquire subscribers (Restaurants): Acquiring subscribers will involve a good amount of marketing and advertising. I see this effort having three prongs – purchasing email lists from each of the states' restaurant associations, advertising on Facebook and Instagram, and attending trade shows. We will also offer a one- to three-month trial for free to gain conversions. Testimonials from customers will also be featured prominently on the web app.
Attract job seekers to peruse job ads/Encourage users to visit multiple times per month/Encourage uers to view multiple pages per visit (Employees): Content on the website will include testimonials from employees who found jobs using Tipply. As the app is free for job seekers, no advertising or marketing dollars will be allocated to these users. (Doesn't make sense to pay for customers who don't pay.) But they can be targeted with Facebook posts, Instagram content and blog posts.
Based on your Revenue Research, identify 2 to 4 key business drivers that are required for your Revenue Model to work, such as “Acquire Users, Encourage User to Visit Multiple Times per Month, and Encourage Users to View Multiple Pages per Visit.” Write 1 paragraph on each Key Driver.