SWOT Analysis
Used to identify & analyze the Strengths,
Weaknesses, Opportunities, and Threats of an
organization
How to Use the SWOT Analysis?
Strengths: Evaluate what sets your organization
apart, like skills & resources
Weaknesses: Be aware of them and mitigate them
Opportunities: ldentify market or industry chances
to leverage trends
Threats: Recognize external challenges that could
affect your organization
4P's Marketing Mix
Helps businesses strategize their offerings in terms
of what a product represents, how it is priced, where
it is made available, & how it is promoted in the
market.
Product: Define what it solves & its unique features,
design, quality, & branding
Price: Decide on pricing strategies considering
costs, competitor pricing, & perceived value
Place: Choose distribution channels and manage
inventory and logistics
Promotion: Craft diverse promotion across ads, PR,
and social media
BCG Matrix
Helps organizations categorize and prioritize
different business units or product lines by
evaluating their market growth rate and relative
market share.
Plotting the Matrix: Identify products/business
units, place them on the matrix accordingly
Analyze Quadrants: Stars, Cash cows, Question
marks,Dogs
Develop Strategies: Allocate resources among
units, decide where to invest, maintain, or divest
PESTLE Analysis
Used to identify & analyze external
macro-environmental factors that might impact an
organization.
Political: Access Factors and regulations impacting
your organization
Economic: Evaluate economic growth, interest
rates, and inflation's effects
Social: Understand societal influences on product
demand and operations
Technological: Identify tech advancements
affecting your industry
Legal: Recognize regulatory requirements like
employment laws
Environmental: Consider environmental factors
impacting your business
Ansoff Matrix
Used to analyze & plan potential growth strategies
based on market and product choices.
How to Use the Ansoff Matrix?
Market Penetration: Boost sales in existing markets
with tactics.
Product Development: Create new products for
current markets via R&D.
Market Development: Introduce existing products
to new markets.
Diversification: Launch new products in entirely
new markets.
VRIO Framework
Used to evaluate an organization's resources and
capabilities to determine their potential for
sustainable competitive advantage.
How to Use the VRIO Framework?
Value: Check if a resource helps seize
opportunities or tackle threats.
Rarity: See if the resource is rare compared to
competitors.
Imitability: Assess how hard it is for others to copy
the resource
Organization: Evaluate if the company is set up to
use the resource effectively.
SWOT Analysis Used to identify & analyze the Strengths, Weaknesses, Opportunities, and Threats of an organization How to Use the SWOT Analysis? Strengths: Evaluate what sets your organization apart, like skills & resources Weaknesses: Be aware of them and mitigate them Opportunities: ldentify market or industry chances to leverage trends Threats: Recognize external challenges that could affect your organization
4P's Marketing Mix Helps businesses strategize their offerings in terms of what a product represents, how it is priced, where it is made available, & how it is promoted in the market. Product: Define what it solves & its unique features, design, quality, & branding Price: Decide on pricing strategies considering costs, competitor pricing, & perceived value Place: Choose distribution channels and manage inventory and logistics Promotion: Craft diverse promotion across ads, PR, and social media
BCG Matrix Helps organizations categorize and prioritize different business units or product lines by evaluating their market growth rate and relative market share. Plotting the Matrix: Identify products/business units, place them on the matrix accordingly Analyze Quadrants: Stars, Cash cows, Question marks,Dogs Develop Strategies: Allocate resources among units, decide where to invest, maintain, or divest
PESTLE Analysis Used to identify & analyze external macro-environmental factors that might impact an organization. Political: Access Factors and regulations impacting your organization Economic: Evaluate economic growth, interest rates, and inflation's effects Social: Understand societal influences on product demand and operations Technological: Identify tech advancements affecting your industry Legal: Recognize regulatory requirements like employment laws Environmental: Consider environmental factors impacting your business
Ansoff Matrix Used to analyze & plan potential growth strategies based on market and product choices. How to Use the Ansoff Matrix? Market Penetration: Boost sales in existing markets with tactics. Product Development: Create new products for current markets via R&D. Market Development: Introduce existing products to new markets. Diversification: Launch new products in entirely new markets.
VRIO Framework Used to evaluate an organization's resources and capabilities to determine their potential for sustainable competitive advantage. How to Use the VRIO Framework? Value: Check if a resource helps seize opportunities or tackle threats. Rarity: See if the resource is rare compared to competitors. Imitability: Assess how hard it is for others to copy the resource Organization: Evaluate if the company is set up to use the resource effectively.
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