"personalization" (size 70->60)

[Tex2002ans]

I was scratching my head when "personalization" was red squiggly underlined in one of my texts.

Here's the output from the lookup tool:

Word	In en_US	Found In	Notes	Should Include	Frequency	Newness
personalization	NO	en_US-large		****	1.2172	1.8

Turns out, this word's usage has exploded since the late-1990s:

• See Google n-gram data for "personalization"

And there are over 744 million hits on Google now.