Take analytics of when a user signs up, and their last login, if more than an x amount of days since last login, user was not retained, else, user is retained. Retention rate is calculated by taking retained users divided by total users within our backend database (Firebase)
Retention Rate:
Take analytics of when a user signs up, and their last login, if more than an x amount of days since last login, user was not retained, else, user is retained. Retention rate is calculated by taking retained users divided by total users within our backend database (Firebase)