Reword the initial description of Excelsior

[patik]

This could be more brief and/or punchy:

[patik]

Maybe, I'm being pedantic, but it really should be "A collaborative, platform-, server-, and CMS-agnostic" with the hyphens. And then since you're nesting a list within a list you need to switch to semicolons: "A collaborative; platform-, server-, and CMS-agnostic; cutting-edge; open source; responsive web framework" which is awful.

I know you're displaying different pieces of the slide one at a time, but it still shows up too quickly. Maybe each of those phrases could be bullets:

Excelsior
  * Collaborative
  * Platform-, server-, and CMS-agnostic
  * Cutting-edge
  * Open-source
Responsive web framework (no bullet, since this is the noun)

This is a half-baked idea on my part, but I really feel that we need a short and sweet takeaway catch phrase that describes Excelsior. Bonus points if it's something you can repeat later in the presentation to Make It Stick.

[patik]

At minimum, add more div.fragments to your existing wording so it appears in smaller chunks at a time.

[esteinborn]

I hate you. heh. this is pretty low priority right now, but ill see about it

[patik]

Your hate is warranted, but I do think it's important that we have something akin to a slogan for Excelsior. Maybe @lukecharde has an idea.

[esteinborn]

"Excelsiors goal is to be the best RWD framework ever."

[patik]

"One site for every app and every device." I believe that was the result of our late afternoon Mad Man session for Go Responsive before it the braaaaaanding team mangled it. It's not a perfect fit for Excelsior, but that's where my head is.

Your suggestion is almost there — it should mention NYS. I am sprinkling "... for NY" throughout my speaker notes; partly as a reminder, and partly as rationale for using EWF over Foundation/Bootstrap/roll-your-own.

[esteinborn]

good things to think about, i'm shaping up my notes right now and can get to that later.

[lukecharde]

Why not just reuse the Go Responsive tagline? "Create NYS sites and apps that adapt to every device"

[patik]

Too drawn out and and rambling for my tastes. Sounds like something IBM would use to sell a product.

[lukecharde]

"Apps and Sites on Every Device"?

[patik]

Nah, we're getting too far away now. Maybe just leave it alone (but throw in a couple more .fragments).

[esteinborn]

they were originally bullet points. i think they still belong that way, i was trying too hard to put it into a sentence I think.

maybe: "Helps NYS Agencies create one site for every device"

[esteinborn]

i DID like the conversational nature of it. but i think the goal slide really nails it though

[esteinborn]

so we talk about the specific technical things that it is, then we say, to put it simply, its goal is: To be the best Responsive Web Design Framework ever. Leveraging talent across NYS agencies to collect, research and implement RWD best practices.

[esteinborn]

i can sprinkle in a little more help make it the best ever along the way as bread crumbs to the ending

[esteinborn]

what about this:

[esteinborn]

minus the A before collaborative

[esteinborn]

so this:

[patik]

:+1:

[esteinborn]

should it just be platform agnostic?

[esteinborn]

i feel getting so details loses a bit of the punch, and drones on

[patik]

Yes just platform. That says it all.

[esteinborn]

done.