Item

Lendit FinTech May 25th, 2022

Description

The Outreach Team is responsible for evangelizing and enabling the adoption of the Baseline Protocol. Attending technical conferences in key industries are crucial to spread the message of baseline, identify key opportunities for the protocol, and gauge interest in the merit of the protocol. This item will be used to track the objectives and outcomes of attendance at Lendit Fintech - The USA’s Leading Event for Innovation in Financial Services. May 25-26.

Boris Breslav is attending Lendit Fintech to represent the Baseline Protocol and will complete a handful of activities outlined below.

Definition of 'Done'

Criteria for completing item

[ ] Attend Keynotes
[ ] Approach presenters/attendees to inform and discuss potential Baseline participation/engagements
[ ] Share all contact information with the Baseline Team
[ ] Summarize Keynotes and conference takeaways
[ ] Present summary information at The Baseline Show

Steps

Describe steps for competing this item

[ ] Attend Lendit Fintech
[ ] Attend Keynotes
[ ] Approach presenters/attendees to inform and discuss potential Baseline participation/engagements
[ ] Share contact information with the Baseline Team
[ ] Summarize keynotes, thoughts, and opportunities for baseline from conference
[ ] Share summary on the Baseline Show

Updates

Issue comments will be used for logging updates and labels will be used for current status and work group responsible for current stage.

Grants

Outreach work items that are related to an approved grant project require updates by the 1st of each month by adding a comment on this issue with a detailed update on progress, roadblocks, and any comments.

Attend the following sessions on 5/25

Fireside Chat Achieving Scale Through Customer Alignment TIME: 9:00 AM - 9:30 AM 30min DATE: Wednesday 25th of May LOCATION: 5-25: Day 1 - Keynotes Speakers: Moderator Paul StamasManaging Director @ General Atlantic Keynote speaker Chris BrittCEO @ Chime On the LendIt Fintech USA keynote stage for the first time you will meet the CEO and Co-Founder of Chime, Chris Britt. Chime has become one of the biggest success stories in all of fintech. In this session, you will learn more about what makes Chime unique and how their member-aligned business model has made Chime the most loved and downloaded banking app in the US. Chris will discuss Chime's founding story, what opportunity Chris and his co-founder Ryan King saw back in 2012 when the company was founded, and how Chime is driving positive change in the industry and improving the financial lives of millions of people with products like SpotMe, Chime's fee-free overdraft. You’ll also hear more about Chime’s community of members, who are at the heart of Chime’s success

Fireside Chat The Future of Consumer Finance is Digital—Why Your Checking Account May Be the Key TIME: 9:30 AM - 9:50 AM 20min DATE: Wednesday 25th of May LOCATION: 5-25: Day 1 - Keynotes Speakers: Moderator Todd AndersonChief Content Officer @ Fintech Nexus Keynote speaker Swati BhatiaPartner, Head of Consumer Proprietary Business (Marcus) @ Marcus by Goldman Sachs Swati Bhatia, Head of Consumer Proprietary Business at Marcus by Goldman Sachs, joins LendIt’s Todd Anderson for a discussion about the continued disruption of consumer financial services, Goldman Sachs’ approach to meeting the needs of customers by meeting them where they are and how Marcus’ forthcoming checking product will play a pivotal role in the next phase of consumer growth for the storied financial institution.

Fireside Chat Can Financial Services Replicate the Amazon Experience? TIME: 9:50 AM - 10:20 AM 30min DATE: Wednesday 25th of May LOCATION: 5-25: Day 1 - Keynotes Speakers: Keynote speaker Sarah ClarkSVP Digital Identity @ Mastercard Keynote speaker Ahron GeminderGlobal Digital Head of Product for Third Party Services @ HSBC Keynote speaker Mike TuchenCEO @ Onfido Moderator Bo BrustkernCo-Founder & CEO @ Fintech Nexus In a digital-first world how can financial institutions provide more Amazon-like services? How can we onboard customers faster, anticipate customer needs, build trust and suggest more personalized value-added experiences?

Digital identity could hold the key to unlocking all these things and creating a more loyal customer base. But what’s the best way to implement it? How do biometrics, AI and the concept of portable identity play a part? Banks and fintechs cannot provide seamless account creation and loan decisions within seconds without a sophisticated digital identity program.

In this session hear from experts at Mastercard, HSBC and Onfido as they share examples of how this is being done today and what more is needed to bring the Amazon experience to banking.

Fireside Chat The Identity “Hot” Seat: A "Fire"-Side Chat TIME: 10:50 AM - 11:10 AM 20min DATE: Wednesday 25th of May LOCATION: 5-25: Room 6 (1E12) - Data, Fraud and the Future of Identity - Sponsored by Prove Speakers: Speaker Rodger DesaiCo-Founder & CEO @ Prove Speaker Travis JaraeCEO @ Liminal Speaker Sarah ClarkSVP Digital Identity @ Mastercard Watch things heat up as three of digital identity’s most influential voices discuss the space’s hottest topics while sampling a trio of scorching hot sauces. Join Prove CEO Rodger Desai; Mastercard SVP, Digital Identity Sarah Clark; and Liminal CEO Travis Jarae for this fast-paced talk that gives a new meaning to “fire”side chat.

Fireside Chat How can Fintech companies use Digital-Assets-as-a-Service? TIME: 11:15 AM - 11:35 AM 20min DATE: Wednesday 25th of May LOCATION: 5-25: Room 2 (1E07) - Web3 & CBDCs: The Future of Money is Here - Sponsored by NYDIG Speakers: Moderator Simon TaylorCo-Founder & Chief Product Officer @ 11:FS Panelist Kirupa PushparajGeneral Counsel & Corporate Secretary @ Step Panelist Mark DalyVP of Growth @ Zero Hash

SMB Lending Reimagined - A Futuristic View of How Open Finance Will Change Access and Distribution of Capital TIME: 11:35 AM - 11:55 AM 20min DATE: Wednesday 25th of May LOCATION: 5-25: Room 5 (1E13) - Fintech in 2027 - Sponsored by Mastercard Speakers: Speaker Brock BlakeCEO & CoFounder @ Lendio

Panel Securitizing Real World Assets with DeFi TIME: 12:00 PM - 12:40 PM 40min DATE: Wednesday 25th of May LOCATION: 5-25: Room 2 (1E07) - Web3 & CBDCs: The Future of Money is Here - Sponsored by NYDIG Speakers: Moderator Jason JonesEND-Labs @ CEO Panelist monetsupply _Risk Analyst @ MakerDAO Panelist Jeannice TsePartner & Portfolio Lead @ Centrifuge Panelist Kirill BensonoffCo-Founder & CEO @ New Silver We will talk about how 2021 was the pivot year for traditional finance and decentralized finance coming together, and how real world assets can be financed using capital from protocols. We will discuss how this year and in the near future, real world capital markets will be able to benefit from the billions of dollars of value currently available in DeFi protocols, and how blockchain can speed up and lower costs of issuing fixed income securities

Fireside Chat Building a Digital Marketplace Bank: The Agility of a Fintech, the Resilience of a Bank TIME: 1:30 PM - 2:00 PM 30min DATE: Wednesday 25th of May LOCATION: 5-25: Day 1 - Keynotes Speakers: Keynote speaker Karen WebsterCEO @ PYMNTS.com Keynote speaker Scott SanbornCEO @ LendingClub Retail banking is one of the last industries that hasn’t been fundamentally changed by the internet. Traditional banks try to keep pace with evolving consumer needs but are essentially still selling the same products and services on a legacy infrastructure that they have had for decades. On the other hand, fintechs mainly operate as flashy front ends to the traditional banking architecture without capturing real wallet share or driving true revolutionary change. Now, there’s a small group of fintechs that have become banks that are powered by innovative technology infrastructures and have the power to usher in the real change that others have talked about for over a decade. Join a discussion with LendingClub’s CEO Scott Sanborn to hear more about LendingClub’s customer-centric marketplace bank, the technology that powers it, and his ambition to create intelligent finance that brings to the masses the seamless personalized money management that the ultra-wealthy have but is often out of reach for everyday Americans.

Bridging Traditional and Decentralized Finance to Unlock the Most Value for Consumers TIME: 2:50 PM - 3:10 PM 20min DATE: Wednesday 25th of May LOCATION: 5-25: Room 2 (1E07) - Web3 & CBDCs: The Future of Money is Here - Sponsored by NYDIG Speakers: Moderator Todd AndersonChief Content Officer @ Fintech Nexus Panelist Dan ReecerChief Growth Officer @ Acala Panelist Trevor MarshallChief Technology Officer @ Current

Transitioning to a digital-first world in banking and lending TIME: 2:50 PM - 3:10 PM 20min DATE: Wednesday 25th of May LOCATION: 5-25: Room 1 (1E08) - Banking Crosses into its Digital Future: Sponsored by Galileo Financial Technologies Speakers: Moderator Ron ShevlinManaging Director, Fintech Research @ Cornerstone Advisors Panelist Tim WelshVice Chair, Consumer & Business Banking @ U.S. Bank In this talk, Tim Welsh, head of Consumer and Business Banking at U.S. Bank, will address the integration of digital and personalized lending innovation in key consumer and small business experiences such as “instant decision” mortgage, “Fund My Business” Simple Loan, personal loans and lines, in addition to other tools.

How to Build a Risk Department for the Future TIME: 3:15 PM - 3:55 PM 40min DATE: Wednesday 25th of May LOCATION: 5-25: Room 6 (1E12) - Data, Fraud and the Future of Identity - Sponsored by Prove Speakers: Panelist Ashish GuptaChief Risk Officer @ LendingPoint Moderator Conor BurkeCo-Founder & CTO @ Inscribe Panelist Ido LustigFounder & CEO @ Bizi Panelist Srinath SrinivasanHead of Risk @ Ramp Panelist Lei ChenHead of Fraud Risk @ Marcus by Goldman Sachs

The Digital Transformation of Customer Experience TIME: 4:45 PM - 5:25 PM 40min DATE: Wednesday 25th of May LOCATION: 5-25: Room 6 (1E12) - Data, Fraud and the Future of Identity - Sponsored by Prove Speakers: Moderator Brenda ShartonPartner @ Dechert LLP Panelist Rick DeLisiLead Research Analyst @ Glia Panelist Yogesh MulwaniRegional Vice President, Technology @ Backbase

5/26

Attend the following sessions on 5/26

Breakfast Roundtable: Delivering a modern banking experience - do you have the right foundation? TIME: 7:45 AM - 9:00 AM 1h 15min DATE:

Opening Remarks TIME: 8:45 AM - 8:50 AM 5min DATE: Thursday 26th of May LOCATION: 5-26: Day 2 - Keynotes

Fireside Chat Why the Future of Payments Will be Blockchain-Based TIME: 9:00 AM - 9:30 AM 30min DATE: Thursday 26th of May LOCATION: 5-26: Day 2 - Keynotes Speakers: Moderator Gregg SchoenbergManaging Partner @ Westcott Inc. Keynote speaker Wade PeeryChief Administrative Officer @ FirstBank Keynote speaker Matthew MaxeyHead of Innovation @ Synovus Bank Keynote speaker Mike CagneyCo-Founder & CEO @ Figure Payments have come a long way in the past decade. We have moved from a cash and card-centric payments system to one that is becoming digitally native and mobile-centric. But payments are about to go through a new transformation that will completely reshape the industry.

Join fintech industry pioneer Mike Cagney, CEO and co-founder of Figure, as well as Matthew Maxey of Synovus and Wade Peery of FirstBank as they discuss the future of payments and why banks are jumping on board the blockchain bandwagon. They will cut through

Payment rails should be low cost, real-time and available 24/7/365. Learn why we are closer to this reality than you might think.

Fireside Chat Why Every Bank Needs a Crypto Strategy TIME: 9:30 AM - 9:50 AM 20min DATE: Thursday 26th of May LOCATION: 5-26: Day 2 - Keynotes Speakers: Keynote speaker Terry AngelosCEO @ DriveWealth Keynote speaker Alan LaneCEO @ Silvergate Bank With an increasing number of crypto owners looking to their banks for crypto support, how can financial institutions continue to meet the needs of their clients, while also managing the risks associated with digital currencies? Today, the crypto world parallels that of the mid-90s internet. We are seeing rapid adoption rates, but the industry is still met with skeptics and critics about how crypto will fit into our financial system. While we can't say for sure that crypto will have the same trajectory as the internet we all rely on today, financial institutions need to be actively thinking about crypto.

In a fireside chat, Visa alongside Silvergate Bank, will discuss the current state of the crypto industry, and the key reasons now is the time to build out your crypto strategy, from rising consumer interest to the reality of CBDCs, or simply ensuring you and your customers are educated on crypto opportunities.

Will DeFi Eat the World? TIME: 9:50 AM - 10:10 AM 20min DATE: Thursday 26th of May LOCATION: 5-26: Day 2 - Keynotes Speakers: Moderator Bo BrustkernCo-Founder & CEO @ Fintech Nexus Keynote speaker Liz MathewBD & Partnerships, Metamask Institutional @ ConsenSys

Fireside Chat How the World's Largest Digital Bank Brought Millions of People into the Financial System TIME: 10:10 AM - 10:30 AM 20min DATE: Thursday 26th of May LOCATION: 5-26: Day 2 - Keynotes Speakers: Keynote speaker David VelezCEO & Co-Founder @ Nubank Keynote speaker Nigel MorrisManaging Partner & Co-Founder @ QED Investors Nubank is a technology success story as well as a financial inclusion success story. The Brazilian-based digital bank bank has grown from 4 million customers to 50 million in just the last four years. How have they done this?

On the LendIt Fintech USA keynote stage for the first time you will meet the CEO and Co-Founder of Nubank, David Vélez, in a conversation with the fintech investing legend, Nigel Morris, managing partner of QED Investors and co-founder of Capital One. Some of the topics they will be discussing: • The core ingredients in Nubank's rapid scaling. • What Nigel saw in Nubank back in 2015. • How Nubank is able to convince millions of people to enter the financial system. • Secrets to their insanely low customer acquisition cost. • Nigel's perspective on comparisons to the early days of Capital One. • Advice for US digital banks looking to grow fast. • What more is needed for fintech to make a bigger impact.

Panel BNPL for Business: A Massive and Complex Opportunity TIME: 10:50 AM - 11:30 AM 40min DATE: Thursday 26th of May LOCATION: 5-26: Room 4 (1E15) - SMB Fintech: New Solutions for Lending & Banking - Sponsored by Fundbox Speakers: Moderator Peter RentonChairman & Co-Founder @ Fintech Nexus Panelist Vanessa ColellaSVP, Head of Innovation & Global Digital Partnerships @ Visa Inc. Panelist Jason LakyEVP of Financial Services @ TransUnion Panelist Jann ParishFounder & CEO @ GLU Girls Like You Panelist Prashant FuloriaCEO @ Fundbox BNPL has made a significant impact in the consumer world, totaling an estimated $226B in transactions in 2021 from markets like electronics and fashion to furniture and travel. But the B2B market for BNPL remains a massive untapped opportunity in the payments space, especially for SMB buyers, where unpredictable cash flow and working capital challenges make necessary purchases difficult to obtain. This session will explore what you need to know about BNPL for Business: what it is, how it might work, and why it will look different from consumer offerings.

The Future of Open Banking: Usability‚ not Connectivity TIME: 11:15 AM - 11:55 AM 40min DATE: Thursday 26th of May LOCATION: 5-26: Room 3 (1E16) - Embedded Finance: Every Company Can Become a Fintech - Sponsored by Fiserv Speakers: Moderator Paul DiegelmanVP Data Aggregation & Digital Payments @ Fiserv Panelist Andy SheehanEVP, U.S. Open Banking @ Mastercard Panelist Adam GibsonHead of Product @ Flinks Technology Inc. Panelist Wendy Cai-LeeFounder & CEO @ Piermont Bank Panelist Shmulik FishmanCEO & Founder @ Argyle

Panel Reconciling Responsible BNPL With the Need for Access TIME: 12:00 PM - 12:40 PM 40min DATE: Thursday 26th of May LOCATION: 5-26: Room 1 (1E08) - Consumer Lending: BNPL, Cards and Personal Loans - Sponsored by FICO Speakers: Moderator Kim GerhardtOwner & Principal Advisor @ The Fintech Interactive Panelist Yaacov MartinCEO @ Jifiti Panelist Arad LevertovCEO & Co-Founder @ Sunbit Panelist Greg WrightExecutive Vice President & Chief Product Officer @ Experian Panelist Zahir KhojaGM of Global Platforms & Partnerships @ Afterpay With accessibility and affordability being key advantages of Buy Now Pay Later, how can lenders provide this while still lending responsibly? Typical lending risk models limit the accessibility of financing, but the nature of BNPL dictates that merchants and consumers need instant decision-making with high approval rates for both big-ticket and small-ticket items - within the framework of fair and responsible lending. How do we achieve this?

Fireside Chat Stumbling Blocks to Stepping Stones: Building the Future of Finance From Vision to Reality TIME: 2:10 PM - 2:30 PM 20min DATE: Thursday 26th of May LOCATION: 5-26: Day 2 - Keynotes Speakers: Gilles GadeFounder & CEO @ Cross River Bank Caitlin LongFounder & CEO @ Custodia Bank

The Next Wave of Mainstream Adoption: Bridging Crypto and Cash TIME: 2:50 PM - 3:10 PM 20min DATE: Thursday 26th of May LOCATION: 5-26: Room 6 (1E12) - Real Time Payments: How Fintech is Not Waiting for the Fed - Sponsored by Visa Speakers: Moderator Robin NunnPartner @ Morgan, Lewis & Bockius LLP Panelist Larry AngelilliExecutive Vice President, Chief Financial Officer @ MoneyGram Panelist Justin RiceVP of Ecosystem @ Stellar Development Foundation

Panel Beyond Transactions to Relationships: Where do Consumer Lenders Go Next? TIME: 4:00 PM - 4:40 PM 40min DATE: Thursday 26th of May LOCATION: 5-26: Room 1 (1E08) - Consumer Lending: BNPL, Cards and Personal Loans - Sponsored by FICO Speakers: Moderator Larry ChiavaroCEO & Founder @ LPC Associates Panelist Jeffrey MeilerCEO & Founder @ Best Egg, a Marlette Holdings Company Panelist Matthew BochenekCEO @ Avant Panelist David KimballCEO @ Prosper Panelist Tom BurnsideCEO @ LendingPoint

Attend Lendit Fintech

Attend Keynotes
Approach presenters/attendees to inform and discuss potential Baseline participation/engagements
Share contact information with the Baseline Team
Summarize keynotes, thoughts, and opportunities for baseline from conference
Share summary on the Baseline Show

LendIt Fintech/Fintech Nexus – NYC’s Largest Fintech Events 4,000 + Attendees 350 Speakers 225 Sponsors

Key Topics Digital Identity Customer onboarding Customer Experience Small Business Lending BNPL – Buy Now Pay Latter

Key Note - Achieving Scale Through Customer Alignment Chime – Chris Britt CEO. Chime Financial, Inc. is an American financial technology company which provides fee-free mobile banking services that are provided by The Bancorp Bank or Stride Bank, N.A Key Topics Discussed • Most downloaded banking app in the USA • Monetizing thru transaction activity • Helping smaller banks by partnering – Potential opportunity for Baseline Protocol, synchronize privately with security • Social community focused company

Key Note - Marcus by Goldman Sacs Swati Bhatia – Head of Consumer Proprietary Business

Key Topics Discussed • Expanding Checking account business helps to connect to customers/clients/small business • Partnering with GM/Apple. Note: Investment Banking expanding to individual clients and small business.

Key Note - Can the Financial Services Replicate the Amazon Experience? Mastercard - Sarah Clark – SVP Digital Identity Mastercard (discussed Baseline Protocol with Sarah and agreed to connect after the conference to potentially have MasterCard contribute/involved in Baseline) HSBC - Ahron Geminder – Global Digital Head of Product for Third Party Services @ HSBC Onfido 0 Mike Tuchen - CEO Onfido

Key Topics Discussed • Client Identity – need to improve user experience Digital Id challenges must be resolved • How to engage customers • Some online applications require 120 clicks to onboard a client, it should be 24 or less • Need for different persona like Payment, Investor, Credit Card etc • Government IDs critical but other type of Id’s must be also considered University Id/Office ID/ Other Id’s • Key Theme Improvement for Customer Experience need to happen soon as more clients/people started using online/web during pandemic • Decentralized Identity has been recognized as a requirement in the future.

Fireside Chat – The Identity “Hot” Seat: Mastercard - Sarah Clark – SVP Digital Identity Mastercard Prove - Rodger Desai CEO – Prove Lominal - Travis Jarae CEO – Liminal

Key Topics Discussed • Mobile Phones used for identity, (sim card identification) • 84% of population have phones, I the customer hold my own identity • Reusable identity, advantages discussed, presently a user creates a unique personal profile every time for each online application.

Fireside Chat – SMB (small to medium-sized business) Lending Reimagined – A Futuristic View of How Open Finance Will Change Access and Distribution of Capital Lendio – small business lending. 12+ billion funded so far, 75+ lenders in our network, 300,000+ loans funded Lendio - Brock Blake – CEO Lendio – Connected with Lendio - Denada Ramnishta – Strategy at Lendio

Key Topics Discussed • Lendio - largest small business lender • Connect to many major banks, and small lenders via API. (Discussed with Brock advantage of Baseline Protocol agreed to connect after the conference) • Going from stale to dynamic lending offer a loan before the client needs it • Three C’s o Connection to data o Categorization of data o Correlation of data points

Fire Side Chat – Bridging Traditional and Decentralized Finance to Unlock the Most Value for Consumers Acala - Dan Reecer - Chief Growth Officer @Acala Current - Trevor Marshall - CTO Current

Key Topics Discussed

• Banking should be accessible and affordable for everyone. We are bringing premium financial services to everyone with a variety of modern lifestyles to help improve their financial outcomes. • Bridging Web2 and Web3 o Polkadot XSM/Open API Traditional • 3 types of Stable Coins

Fiat backed Collateralized Stablecoins
Crypto Backed Stablecoins
Algorithmic Stablecoins • Regulation of Fiat backed Collateralized Stablecoins.

Fire Side Chat – How to Build a Risk Department for the Future

Lending Point - Ashish Gupta - Chief Risk Officer Lending Point Inscribe - Conor Burke CTO – Inscribe Bizi - Ido Lustig – CEO Bizi Risk Ramp - Srinash Srinivasan Head of Risk Ramp

Key Topics Discussed • Challenges especially from identity perspective • How to connect join information from identity perspective • Customer expectation have changed, expectation is less friction. • You are as good as your data • How to Equip Teams/Employees o Detection o Data/Information o Linkage of Data o Realtime o Digital Verification o Manual/Human Verification • AI/Machine Learning • You don’t what you don’t know reach out to people/organization that know • Risk needs to promote growth • Support product growth responsible.

Fire Side Chat – The Digital Transformation of Customer Experience

Dechert LLP Brenda Sharton - Partner Dechert LLP Gila - Rick DeLisi - Lead Research Analyst @ Gila BAckbase - Yogesh Mulwani – Regional VP Technology @Backbase

Key Topics Discussed • Customer behavior evolved faster that we responded – during pandemic • What is digital customer services – communication collaboration • Personalization – user data to match the specific issue/need/process • DON’T CREATE A COKIE CUTTER EXPERIENCE

Fireside Chat - Why The Future of Payments Will be Blockchain-Based

Westcott Inc - Gregg Schoenberg - Managing Partner Westcott Inc FirstBank - Wade Peery - Chief Admin Officer FirstBank Synovus Bank Matthew Maxey – Head of Innovation Synovus Bank Figure Mike Cagney – CEO Figure

Key Topics Discussed

• Why Payments on blockchain? o Marketplace agnostic to customer o Stable coins • Blockchain will be as disruptive to internet was • Banks are joining consortiums to make joined decisions • Blockchain is as a new payment rail • Expected cost per transaction 1% on blockchain compared to 3% Visa/Master Card – merchant will drive for cost reduction

Fireside Chat – Why Every Bank Needs a Crypto Strategy

DriveWealth - Terry Angelos - CEO @DriveWealth Silvergate Bank - Alan Lane – CEO Silvergate Bank

Key Topics Discussed • The Silvergate Exchange Network (SEN) enables our digital currency and institutional investor clients to send U.S. dollars and euros 24 hours a day, 7 days a week, 365 days a year between their Silvergate accounts and the accounts of other Silvergate clients. • How likely to switch to crypto ? o Alan responded not sure when that will happen for community bank

Fireside Chat - How the World’s Largest Digital Bank Brought Millions of People into the Financial System

Nubank - David Velez – CEO Nubank

Key Topics Discussed • Brazilian digital bank had growth from 4 million to 50 million in less than 4 years. • Great customer experience 0 fees, no rewards • Started with lending, then deposits, then credit.

Fireside Chat – BNPL for Business: A Massive and complex opportunity

Visa - Vannessa - Colella SVP Head of Innovation & Global Digital Partnership Visa Inc Transunion - Jason Laky – EVP of Financial Services @ Transunion Fundbox - Prashant Fuloria – CEO Fundbox

Discussed with Prashanth Baseline Protocol.

Key Topics Discussed • Fundbox is an embedded working capital platform for small businesses. As a leading provider of working capital, we use technology to help small businesses optimize cash flow. Since 2013, we have unlocked over $3 Billion in capital and connected to over 500,000 businesses. • Fundbox Announced partnership with Visa • Delve into details of each small business, weekly, workflows • Help small business manage cash flows.

Discussed with Prashanth Baseline Protocol.

Fireside Chat – Reconciling Responsible BNPL With Need for Access

Jifiti - Yaacov Martin – CEO Jifiti Sunbit - Arad Levertov – CEO Sunbit Experian - Greg Wright - VP Experian

Key Topics Discussed • Jifiti is a technology company that powers point-of-sale financing for banks, lenders and merchants with our white-labeled BNPL platform and end-to-end solution. • BNPL (buy now pay latter) global phenomenal • Shift in credit client don’t want to perpetuate debt (take small loans and pay off) • Accurate reporting is important to regulators • Fair and responsible lending • Budgeting tool

Discussed Baseline Protocol with Jifiti CEO and the Product Manager Hanan Eshwege and agreed to connect after the conference to potentially have Jifiti contribute/involved in Baseline.

ethereum-oasis-op / baseline-outreach

Lendit FinTech May 25th, 2022 #22