Analytics

[rfinean]

Tracking in Google Analytics:

• a 'Game' category of gameplay events plus
• a separate category of question events for each language.

Some tutorials:

• http://www.koozai.com/blog/analytics/the-complete-google-analytics-event-tracking-guide-plus-10-amazing-examples/

[rfinean]

Eureka has 3 macro-goals:

• Drives awareness and engagement of languages
• Lead generation for language courses
• Sharing with others

Everything else is micro-conversions in the funnel (20 max).

[rfinean]

Basically up-and-running, just needs some analysis work to visualise what the statistics are telling us