Project: Analytics & Data (Week 1/2/23)

[lyndon-bot]

Project: Analytics & Data (Week 1/2/23)

OBJECTIVE

Teams at EA need to be able to leverage data to inform their decisions

TERMS

special vocabulary

DEPENDENCIES

• EA Contact System

REQUIREMENTS

• Reports, views and dashboards must be human readable and relevant to the area of expertise or project
• Measurements must be clearly defined

QUESTIONS

What is data as a service layer for EA?

RISKS

• possible issues / scope creep

REFERENCE FILES

• https://www.canva.com/design/DAFWn02pnWU/Et1a5Ox6ZaAZAnB4GWQ0VQ/view?utm_content=DAFWn02pnWU&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink
• diagrams

TASKS

• Share goals with leadership and receive feedback
• Review Google Ad Campaigns from December
• Can we/How do we get identity in google analytics