dubhcait
commented
5 years ago Market Sector
Foundation – babyloss, charity, social enterprise, health, wellbeing, grief, bereavement, anxiety, trauma
Antenatal – parents pregnant after a loss, antenatal classes, expecting parents Target Audience
Foundation - For the Foundation 18-46, experiencing bereavement and most likely trauma, want to feel comforted and less anxious about the future, reassured
Antenatal – 28-46, middle class, expectant parents. Based in or in the commuter counties of major cities. Will initially test in London and South East. Want to feel less isolated and less anxious and more confident and connected.
Brain Dump
Related to baby loss, pregnancy loss, predominantly in the first month. Regardless of the timeline, it is still a loss.
The app and website aim to comfort people. When they're on the website or app/leave they should feel much better.
When traumatised, we have different reactions from the same experience. It affects your nervous system. It is normalising those experiences.
Give practical examples and real suggestions with research that helped others in those situations.
A lot of these resources aren't that helpful – this should be for people who it has happened to recently. The content would be direct from experienced individuals. Practical examples or situations. Something as little as helping them feel 2minutes less ‘shit’.
Having a ‘comfort corner’.
Competitors:
There is a lot of information, but there needs to be a focus on comfort.
Needs have not been met:
Lack of practical skills for themselves.
Mood juice – anxiety, mental health-related, had a day planner – plan your day helps in terms of development. When something has happened it is hard to speak about it. As time goes on, you can change the narrative in your head.
The peace garden –
Tears - Information isn't always comforting.
Homerton -
Petals – mainly birth trauma
Comfort – Personal Space – ICU – Trauma (a definition) – Practical Space – Express you're ‘grief’ - Something that doesn't overwhelm – trigger warnings (bring somewhere else) – Signposts – Bite-sized info not all of it – Emotionally intelligent app – Hospices for counselling - Knowledge of what you will be going through – you aren't weird – diversity in baby loss – legal representation section – returning to work (before work and after going back to work) – Look at your work policy (phase return) – What you can expect when you go back to a hospital - What to expect when you pregnant again -
Resources:
The first 90 days of grief
warn people they might feel shite in the future – could use added support then
Trigger times:
Something similar to Pinterest
Legal representation: organisations that can help. work: maternity action - issues: before pregnancy at work => then returning options of a phased return
Start with the why:
There is a gap, people don't recognise they are going through a trauma comfort, practical, the app itself not triggering, identify triggers empower there is help with the funeral, return to work but other info
A baby loss app where people can find comfort in the content
Which is applicable for everyone
Can be suitable for any grief.
Practical information on what to do until the funeral and until you begin work. This app helps you feel slightly more in control.
It might be a cultural thing. A better diverse representation. It is a mainly white middle-class woman.
Grief – after a 2-year window you feel more normal.
Trigger times – what and when triggers. Provide comfort during those tough time.
No guilt – Acknowledge that you are still a parent and how you are parenting. Acknowledge that your baby would not like you to feel like this.
Bereavement support is tailored to the woman. Dads have nothing, would be great to have a section for dads.
Have a section for Partners as well.
Would like something really gender-neutral.
Product/ process audit & Inspration
who is already achieving this