1) Unique features of e-commerce are ubiquity, customization, interactivity, and global reaching how plagiarism checker work. Other features include social technology, personalization, universal standards, information density, and richness. All these aspects have contributed to the modern marketing and selling approaches that help identify and influence target audiences with the purpose of selling them products and services.
2) The first problem is easy access to content and infrastructure. The second one is the lack of regulation in security, privacy, and consumer rights protection. Intellectual property rights and international trade regulation are important issues due to the global nature of e-commerce.
3) An elevator pitch is a presentation that lasts for not more than three minutes, during which an entrepreneur has to convince investors to invest their money in one’s business. The key elements are an introduction, the background of the idea, market opportunity, revenue metrics, funding, and exit strategy.
4) Business model disruption has four stages. The first one implies that the disruption creates new products, usually of low quality and price, but disruptors also look for new financial resources for business. During the second stage, the products, that have been created during the first one, are improved to become valuable and attract customers from the incumbents’ market. The business process of selling a new product becomes important during the third stage. The ending, or the fourth stage, comes when incumbents lose a market share or move to another market. Thus, finding new customers is another option for incumbents to survive.
5) Web page data is located on the host’s Web server, but in order to be delivered to the Internet, it has to move through the host company’s network. The next process is data distribution from the ISP’s network to smaller ones. Then, the ISP that serves my network, receives data. Finally, the access point allows the Web page data to be downloaded directly and wirelessly to my tablet.
6) The World Wide Web was born in 1989 thanks to Berners-Lee. He was the creator of HTML language and he gave the Internet to civilians. Andreessen created a Mosaic web browser with simple graphics and a user interface. The first commercial browser appeared in 1994, a year after the era of the commercial civilian Internet had begun.
7) The Internet and the Web have offered easy and convenient access to the product, information, and feedback about it. In other words, they created the concept of online shopping. The numerous features of the Internet support e-commerce. These are text, voice, and video communication tools, search engines, streaming media, and social networks. The first three features have improved communication between customers and businesses, while search engine provides information and feedback that help customers decide what to buy. Finally, streaming and social media is a convenient platform for advertising and marketing.
8) The process of developing an e-commerce presence for a typical start-up Web site over a one-year period implies such phases, activities, and milestones. The first phase is planning, and it includes such important activities as foreseeing e-commerce presence and staff employment, while the milestone is a mission statement. The second phase is the website development stage, filled with such activities as designing a website, gathering content, and finding a hosting; the milestone here is a website plan. The third phase is called web implementation, so its activities presuppose the development of keywords, search engine optimization, and searching for possible sponsors, while a well-developed functioning website is a milestone. The next phase is creating a media plan, but to design it, the project needs such activities as the recognition of appropriate social media platforms and the production of content that suits them; consequently, a milestone here is a social media plan. Social media implementation is the fifth phase, during which the project has to develop its presence on the most popular social networks. Therefore, a milestone for this phase implies a properly working social media presence. The activities of a mobile plan, which is the sixth phase, include developing this plan and examining a website for smartphones. Consequently, a mobile media plan is a milestone for this phase.
9) E-commerce merchant server software provides online catalogs, shopping carts, and online credit cards. Their aim is to make online shopping easy and enjoyable. The functionalities are the adherence to business and technological standards, multicultural capability, the ability to connect to the existing business model, and an advanced reporting system.
10) An e-commerce business will be successful if its design has eight factors. Informational factor helps users find more information about products. The navigation and work with the website must be easy. Additional navigation also is a vital factor for e-commerce success so that customers can scroll a website according to their preference in techniques. The process of making a purchase must be easy, and the site should be available from different browsers. The seventh factor is graphics since the customer should have the option to control the sounds and visual animation if they disrupt one’s buying experience. Finally, legible text helps in achieving success for e-commerce business since customers must be able to read clearly from the site.
11) The Internet of Things (IoT) is the technology that connects any device that has sensors to the Internet. The IoT is applicable to any devices nowadays, from cars or houses to clothes, watches, and so on. The first security issue of the IoT is its interoperability. Others are security and privacy since the devices are personalized but vulnerable to patches.
12) Secure Sockets Layer/Transport Layer Security is the protocol for data encryption, and server and client authentication that allows users to identify a server and securely connect to it. A secure negotiated session is a client-server session that contains encrypted information such as content, the content of forms, the URL of needed documents, and cookies. During this session, the system uses the session key. A session key is a one-time-used encryption that allows a new device to apply for a secure session. VPN enables remote users to access internal networks securely via the Internet, using authentication and encryption.
13) The term Big Data describes data sets that have been received from various sources. Its amount is so big that no technology can store and analyze it in time. Marketers want to receive relevant feedback from the audience about their purchasing behavior or products. This data would help in fixing the business process immediately and improve issues in marketing products and services.
14) The Internet made companies and customers closer since they directly interact online, which allows them to discuss their preferences, feedback, and needs. Therefore, the first three main impacts of the Internet on marketing are personalization, participative marketing, and improved peer-to-peer communication between companies and buyers. The fourth impact is a communal one.
15) CRM is a storage of all interactions between a client and a firm. Its functions are being familiar with a customer profile, storing information about contacts, and making contacts and a profile available for all employees of the firm.
16) Location-based mobile marketing uses personal navigation, reviews of visited places, finder of friends in the crowd, and tracker services to find children or points of interest.
17) Marketers like local mobile marketing since companies can interact with the domestic target market. The local population is interested in purchasing products from local companies. Therefore, market players want to use this opportunity.
18) The five-step process includes an accurate description of facts, a determination of the conflict and involved values, and the definition of stakeholders. The last two processes are finding the options to take and identifying possible consequences. The best principle is to imagine oneself in someone else’s place since this helps evaluate the fairness of a decision. Applying the collective utilitarian principle is another option, and the action in this situation is taken to benefit more people.
19) The purpose of intellectual property law is to provide a balance between the public interest of the distribution of intellectual property and the private interest of creators to save a monopoly for tangible and intangible products, generated in the human mind. Types of intellectual property protection are trademark law, patent, and copyright.
20) Online retailers face difficulties since the pioneers of this industry dealt with a small number of users and the shipping price for large-sized items was high. They also charged low prices for their products and services, but they did not work on a business strategy. After 2015, when customers started to prefer online shopping to offline and fees decreased, the earnings started to grow constantly and surpass the profits of offline market competitors. Online retailers understood that consumers valued convenience more than rice.
21) Online career services are so well suited to the Web as they have reduced total hiring time and provided efficient services for an employer and a candidate. Thus, online career services can pre-screen a person before an interview, which will allow them to avoid a meeting with unqualified candidates since such situations often arise in internal referral programs.
22) The three basic revenue models for digital content delivery are subscription, a la carte subscription, and advertising-supported. In the subscription model, a customer receives all content from the resource they have chosen. A la carte subscription is a form of subscription, but the user pays for the content they use. Advertising-supported revenue model provides content for free, but the company receives revenue from advertising. Such a model means that the quality of content is low, but it is still entertaining.
23) Pure digital news sites do not spend money for printing their content on paper, and they can easily convert to more efficient business processes. Such sites offer user-generated content and employ innovation to generate news quickly. Traditional print newspapers have quality journalism, they are reliable, and they spread accurate information.
24) Social networks are used as a marketing tool, advertisement, and branding resource. Communication between a customer and companies has become direct since every user can post feedback about the product and a firm can see it and respond. Businesses care about their online reputation as they check comments from consumers all the time. Therefore, they are afraid of public pressure in case of a failure to meet customers’ needs or to improve products and services.
25) Online auctions have four major types. The English auction implies that a seller sells a single item, the process has a time limit, and multiple buyers participate in bidding. The Dutch auction helps sell numerous identical items. During the Name Your Own Price auction, buyers tell the price and sellers bid. Usually, such auctions sell vacation packages, airline tickets, or hotel reservations. Finally, penny auction is an event, where participants pay for bidding on the site beforehand, and the fee varies from 50 cents to a dollar. The main difference between this and other auction types that even if a participant does not purchase anything, they still pay for participation and bidding.
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1) Unique features of e-commerce are ubiquity, customization, interactivity, and global reaching how plagiarism checker work. Other features include social technology, personalization, universal standards, information density, and richness. All these aspects have contributed to the modern marketing and selling approaches that help identify and influence target audiences with the purpose of selling them products and services. 2) The first problem is easy access to content and infrastructure. The second one is the lack of regulation in security, privacy, and consumer rights protection. Intellectual property rights and international trade regulation are important issues due to the global nature of e-commerce. 3) An elevator pitch is a presentation that lasts for not more than three minutes, during which an entrepreneur has to convince investors to invest their money in one’s business. The key elements are an introduction, the background of the idea, market opportunity, revenue metrics, funding, and exit strategy. 4) Business model disruption has four stages. The first one implies that the disruption creates new products, usually of low quality and price, but disruptors also look for new financial resources for business. During the second stage, the products, that have been created during the first one, are improved to become valuable and attract customers from the incumbents’ market. The business process of selling a new product becomes important during the third stage. The ending, or the fourth stage, comes when incumbents lose a market share or move to another market. Thus, finding new customers is another option for incumbents to survive. 5) Web page data is located on the host’s Web server, but in order to be delivered to the Internet, it has to move through the host company’s network. The next process is data distribution from the ISP’s network to smaller ones. Then, the ISP that serves my network, receives data. Finally, the access point allows the Web page data to be downloaded directly and wirelessly to my tablet. 6) The World Wide Web was born in 1989 thanks to Berners-Lee. He was the creator of HTML language and he gave the Internet to civilians. Andreessen created a Mosaic web browser with simple graphics and a user interface. The first commercial browser appeared in 1994, a year after the era of the commercial civilian Internet had begun. 7) The Internet and the Web have offered easy and convenient access to the product, information, and feedback about it. In other words, they created the concept of online shopping. The numerous features of the Internet support e-commerce. These are text, voice, and video communication tools, search engines, streaming media, and social networks. The first three features have improved communication between customers and businesses, while search engine provides information and feedback that help customers decide what to buy. Finally, streaming and social media is a convenient platform for advertising and marketing. 8) The process of developing an e-commerce presence for a typical start-up Web site over a one-year period implies such phases, activities, and milestones. The first phase is planning, and it includes such important activities as foreseeing e-commerce presence and staff employment, while the milestone is a mission statement. The second phase is the website development stage, filled with such activities as designing a website, gathering content, and finding a hosting; the milestone here is a website plan. The third phase is called web implementation, so its activities presuppose the development of keywords, search engine optimization, and searching for possible sponsors, while a well-developed functioning website is a milestone. The next phase is creating a media plan, but to design it, the project needs such activities as the recognition of appropriate social media platforms and the production of content that suits them; consequently, a milestone here is a social media plan. Social media implementation is the fifth phase, during which the project has to develop its presence on the most popular social networks. Therefore, a milestone for this phase implies a properly working social media presence. The activities of a mobile plan, which is the sixth phase, include developing this plan and examining a website for smartphones. Consequently, a mobile media plan is a milestone for this phase. 9) E-commerce merchant server software provides online catalogs, shopping carts, and online credit cards. Their aim is to make online shopping easy and enjoyable. The functionalities are the adherence to business and technological standards, multicultural capability, the ability to connect to the existing business model, and an advanced reporting system. 10) An e-commerce business will be successful if its design has eight factors. Informational factor helps users find more information about products. The navigation and work with the website must be easy. Additional navigation also is a vital factor for e-commerce success so that customers can scroll a website according to their preference in techniques. The process of making a purchase must be easy, and the site should be available from different browsers. The seventh factor is graphics since the customer should have the option to control the sounds and visual animation if they disrupt one’s buying experience. Finally, legible text helps in achieving success for e-commerce business since customers must be able to read clearly from the site. 11) The Internet of Things (IoT) is the technology that connects any device that has sensors to the Internet. The IoT is applicable to any devices nowadays, from cars or houses to clothes, watches, and so on. The first security issue of the IoT is its interoperability. Others are security and privacy since the devices are personalized but vulnerable to patches. 12) Secure Sockets Layer/Transport Layer Security is the protocol for data encryption, and server and client authentication that allows users to identify a server and securely connect to it. A secure negotiated session is a client-server session that contains encrypted information such as content, the content of forms, the URL of needed documents, and cookies. During this session, the system uses the session key. A session key is a one-time-used encryption that allows a new device to apply for a secure session. VPN enables remote users to access internal networks securely via the Internet, using authentication and encryption. 13) The term Big Data describes data sets that have been received from various sources. Its amount is so big that no technology can store and analyze it in time. Marketers want to receive relevant feedback from the audience about their purchasing behavior or products. This data would help in fixing the business process immediately and improve issues in marketing products and services. 14) The Internet made companies and customers closer since they directly interact online, which allows them to discuss their preferences, feedback, and needs. Therefore, the first three main impacts of the Internet on marketing are personalization, participative marketing, and improved peer-to-peer communication between companies and buyers. The fourth impact is a communal one. 15) CRM is a storage of all interactions between a client and a firm. Its functions are being familiar with a customer profile, storing information about contacts, and making contacts and a profile available for all employees of the firm. 16) Location-based mobile marketing uses personal navigation, reviews of visited places, finder of friends in the crowd, and tracker services to find children or points of interest. 17) Marketers like local mobile marketing since companies can interact with the domestic target market. The local population is interested in purchasing products from local companies. Therefore, market players want to use this opportunity. 18) The five-step process includes an accurate description of facts, a determination of the conflict and involved values, and the definition of stakeholders. The last two processes are finding the options to take and identifying possible consequences. The best principle is to imagine oneself in someone else’s place since this helps evaluate the fairness of a decision. Applying the collective utilitarian principle is another option, and the action in this situation is taken to benefit more people. 19) The purpose of intellectual property law is to provide a balance between the public interest of the distribution of intellectual property and the private interest of creators to save a monopoly for tangible and intangible products, generated in the human mind. Types of intellectual property protection are trademark law, patent, and copyright. 20) Online retailers face difficulties since the pioneers of this industry dealt with a small number of users and the shipping price for large-sized items was high. They also charged low prices for their products and services, but they did not work on a business strategy. After 2015, when customers started to prefer online shopping to offline and fees decreased, the earnings started to grow constantly and surpass the profits of offline market competitors. Online retailers understood that consumers valued convenience more than rice. 21) Online career services are so well suited to the Web as they have reduced total hiring time and provided efficient services for an employer and a candidate. Thus, online career services can pre-screen a person before an interview, which will allow them to avoid a meeting with unqualified candidates since such situations often arise in internal referral programs. 22) The three basic revenue models for digital content delivery are subscription, a la carte subscription, and advertising-supported. In the subscription model, a customer receives all content from the resource they have chosen. A la carte subscription is a form of subscription, but the user pays for the content they use. Advertising-supported revenue model provides content for free, but the company receives revenue from advertising. Such a model means that the quality of content is low, but it is still entertaining. 23) Pure digital news sites do not spend money for printing their content on paper, and they can easily convert to more efficient business processes. Such sites offer user-generated content and employ innovation to generate news quickly. Traditional print newspapers have quality journalism, they are reliable, and they spread accurate information. 24) Social networks are used as a marketing tool, advertisement, and branding resource. Communication between a customer and companies has become direct since every user can post feedback about the product and a firm can see it and respond. Businesses care about their online reputation as they check comments from consumers all the time. Therefore, they are afraid of public pressure in case of a failure to meet customers’ needs or to improve products and services. 25) Online auctions have four major types. The English auction implies that a seller sells a single item, the process has a time limit, and multiple buyers participate in bidding. The Dutch auction helps sell numerous identical items. During the Name Your Own Price auction, buyers tell the price and sellers bid. Usually, such auctions sell vacation packages, airline tickets, or hotel reservations. Finally, penny auction is an event, where participants pay for bidding on the site beforehand, and the fee varies from 50 cents to a dollar. The main difference between this and other auction types that even if a participant does not purchase anything, they still pay for participation and bidding.