Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
Implementation logic for cluster_builder which clusters all the possible models and their results and selects the top ones by running a Kmeans on the clusters.
Plotting is only included for wss (within groups sum of squares)
Plots for top_solutions_errors_plot, top_solutions_rois_plot, and clusters_confidence_interval_plot are PENDING
Testing Validation:
WSS Plot:
Confidence interval df and clusters mean values:
cluster_results, cluster data and the top solutions/models from the output:
Implementation logic for cluster_builder which clusters all the possible models and their results and selects the top ones by running a Kmeans on the clusters. Plotting is only included for wss (within groups sum of squares) Plots for top_solutions_errors_plot, top_solutions_rois_plot, and clusters_confidence_interval_plot are PENDING
Testing Validation: WSS Plot:
Confidence interval df and clusters mean values:
cluster_results, cluster data and the top solutions/models from the output: