Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
Implements stacked bar chart comparing immediate and carryover effects
Displays percentage response contributions with centered labels
Uses consistent color scheme (#59B3D2 for immediate, coral for carryover)
Formats axis with percentages
Positions legend at top with two columns
Matches R implementation styling and functionality
Supports both standalone and subplot integration
Part of Marketing Mix Modeling visualization suite.
Testing:
Graph plotted by R:
adstock rate visualization
Implements dual-mode adstock rate visualization:
Geometric: horizontal bar chart with percentage labels
Weibull: multi-panel decay curve plots with halflife indicators
Handles both CDF and PDF Weibull variants
Adapts layout based on number of channels
Formats axes with percentages and proper intervals
Matches R implementation styling
Supports both standalone and subplot integration
immediate vs carryover response visualization
Implements stacked bar chart comparing immediate and carryover effects Displays percentage response contributions with centered labels Uses consistent color scheme (#59B3D2 for immediate, coral for carryover) Formats axis with percentages Positions legend at top with two columns Matches R implementation styling and functionality Supports both standalone and subplot integration
Part of Marketing Mix Modeling visualization suite.
Testing:
Graph plotted by R:
adstock rate visualization
Implements dual-mode adstock rate visualization:
Geometric: horizontal bar chart with percentage labels Weibull: multi-panel decay curve plots with halflife indicators
Handles both CDF and PDF Weibull variants Adapts layout based on number of channels Formats axes with percentages and proper intervals Matches R implementation styling Supports both standalone and subplot integration
Testing:
Graph plotted by R: