Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
Plots completed:
WSS, confidence_intervals, top_solutions_errors and top_solutions_rois
Python WSS:
R WSS:
Python Confidence Intervals Plot:
R Confidence Intervals plot:
Python Top solutions ROI plot:
R top solutions rois:
Python Top Solutions Errors plot:
R top solutions errors: