Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
As titled:
Pareto was setting pareto_solutions to a different value
Clustering had some accuracy problems with graphs so addressed it.
Clustering methodologies are different from R so general sentiment matches the R code but the number of clusters getting selected when not provided and the selected clusters in graphs is slightly different. However, since the right channels seems be showing the similar results, I'm feeling comfortable with where we are with Clustering.
Project Robyn
As titled: Pareto was setting pareto_solutions to a different value Clustering had some accuracy problems with graphs so addressed it. Clustering methodologies are different from R so general sentiment matches the R code but the number of clusters getting selected when not provided and the selected clusters in graphs is slightly different. However, since the right channels seems be showing the similar results, I'm feeling comfortable with where we are with Clustering.
top_solutions_errors_plot:
top_solutions_rois_plot:
R equivalent top_solutions_errors_plot:
top_solutions_rois_plot: