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facebookexperimental / Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
https://facebookexperimental.github.io/Robyn/
MIT License
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Impression modelling #792

Closed cbSuccessAcademies closed 10 months ago

cbSuccessAcademies commented 11 months ago

Project Robyn

Describe issue

Is it possible to switch to fitting the model using the impression data?

AdimDrewnik commented 11 months ago

You need to explain your problem in more detail.

cbSuccessAcademies commented 11 months ago

Apologies, so I am reading the demo script and I am seeing this where the default modeling variable has changed from paid_media_vars to paid_media_spends. I would prefer to model on impressions because it could build a better model. My thinking is because impressions are the point of contact for the media served. I would like to know how to switch the modeling variable to paid_media_vars

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gufengzhou commented 11 months ago

Robyn doesn't support imp modelling anymore due to the uncertainty it introduces to budget allocation.

AdimDrewnik commented 11 months ago

@gufengzhou So having some TV ads is it no longer possible to use GRPs in Robyn modelling? Only TV spend should be used or can I use GRPs in place of spend?