Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
@gufengzhou this is an important fix regarding organic variables not being added to prophet's decomposition on feature engineering. We can land ASAP if it LGTY!
organic_vars
to prophet decomposition