Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
An experimental feature: adding an argument objective_weights to allow manual customization of objective function weightage. For example, with NRMSE & RSSD have same weights of c(1,1) by default. Set to 0 is possible. WARNING: The weights cannot be optimised. Any customisation is arbitrary and has strong risk of bias.
An experimental feature: adding an argument objective_weights to allow manual customization of objective function weightage. For example, with NRMSE & RSSD have same weights of c(1,1) by default. Set to 0 is possible. WARNING: The weights cannot be optimised. Any customisation is arbitrary and has strong risk of bias.