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facebookexperimental / Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
https://facebookexperimental.github.io/Robyn/
MIT License
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Inquiry About Sales Incremental Analysis with Budget Changes Using Robyn #883

Closed jiyeoneom1 closed 5 months ago

jiyeoneom1 commented 6 months ago

Project Robyn

Hey there,

I am using the Robyn model for MMM and am interested in understanding how to analyze the incremental impact on sales due to budget increases or decreases. My data is weekly and spans from 2022-03-29 to 2023-10-31. Could you guide me on how to approach this analysis within the Robyn framework? Specifically, what steps or functions should be used to accurately measure sales incrementality linked to budget variations?

Additionally, after running OutputCollect, how can I generate the Initial vs Optimized Budget Allocation graphs? Is it necessary to perform a Model Refresh or Calibration for this purpose, and if so, could you provide guidance on these processes?

Thank you for your assistance.

Best regards,

Environment & Robyn version

Make sure you're using the latest Robyn version before you post an issue.

gufengzhou commented 6 months ago

please go through demo.R. It's all there.