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facebookexperimental / Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
https://facebookexperimental.github.io/Robyn/
MIT License
1.07k stars 322 forks source link

hierarchical MMM #909

Closed noamanemobidata closed 4 months ago

noamanemobidata commented 5 months ago

Hello! Appreciate the package you've provided!

I'm interested to know if there are any plans to incorporate sub-national data. We believe that incorporating this approach could yield more accurate results due to the utilization of a greater number of data points, potentially aiding in addressing multicollinearity issues.

gufengzhou commented 5 months ago

Hi! Yes we're aware of this and will try to prioritize, but we cannot share any timeline due to resource constraints. thanks for your understanding.