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facebookexperimental / Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
https://facebookexperimental.github.io/Robyn/
MIT License
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Calculate measurement errors, handling missing data along with outliers #933

Open apoorvabc opened 4 months ago

apoorvabc commented 4 months ago

How are the measurement errors, missing data along with outliers handled within Robyn? Could you point me to the documents if there are any?

gufengzhou commented 2 months ago

Robyn doesn't really take care of these and expects users to clean the data before feeding it in. Outliers in the input data are partially dealt with due to the normalisation and nonlinear transformation.