Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
I only have quarterly data available, and our awareness metrics can also only be collected on a quarterly basis. How should I handle this situation? In which file can I modify the code to smoothly handle quarterly data?
Environment & Robyn version
Make sure you're using the latest Robyn version before you post an issue.
Check and share Robyn version: 3.10.6.9003
R version (Please, check and share: R version 4.3.2 (2023-10-31 ucrt)
Project Robyn
Describe issue
I only have quarterly data available, and our awareness metrics can also only be collected on a quarterly basis. How should I handle this situation? In which file can I modify the code to smoothly handle quarterly data?
Environment & Robyn version
Make sure you're using the latest Robyn version before you post an issue.