Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
I have tried 100 different way and this is 1 sample of result, Please help me.
Worse result with Robyn I have 1 year daily, And Real vs. actual is worse, How I can Improve it. Do I need to change any parameter.
hyperparameters <- list(
Spent_Display_alphas = c(0.00001,9.9999), Spent_Display_gammas = c(0.00001,1), Spent_Display_shapes = c(0.00001,19.9999), Spent_Display_scales = c(0.00001,1),
Spent_Meta_alphas = c(0.00001,9.9999), Spent_Meta_gammas = c(0.00001,1), Spent_Meta_shapes = c(0.00001,19.9999), Spent_Meta_scales = c(0.00001,1),
Spent_Tiktok_alphas = c(0.00001,9.9999), Spent_Tiktok_gammas = c(0.00001,1), Spent_Tiktok_shapes = c(0.00001,19.9999), Spent_Tiktok_scales = c(0.00001,1),
Spent_TTD_alphas = c(0.00001,9.9999), Spent_TTD_gammas = c(0.00001,1), Spent_TTD_shapes = c(0.00001,19.9999), Spent_TTD_scales = c(0.00001,1),
Spent_Xandr_alphas = c(0.00001,9.9999), Spent_Xandr_gammas = c(0.00001,1), Spent_Xandr_shapes = c(0.00001,19.9999), Spent_Xandr_scales = c(0.00001,1)
)
weibull_cdf. Do I need to use any Transformation?