Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
| Amazon | Display
-- | -- | --
Search
Flipkart | Display
Search
YouTube, GDN, etc. |
| Meta | Display
Video
Amazon | Display
Video
DV360 | Display
Video
Facebook | Display
Video
Google Ads | Display
Video
Print Non-Search
Text Ads
LinkedIn | Display
Video
| PHD | TV
Radio
Print
OOH
Brand
Baseline
Prophet Robyn
Project Robyn
Describe issue
I am providing following input to robyn and recommended hyperparameter range. However, I am getting train:0.80, val:0.81 and test=0.07 Adj R2.
Please guide me
<html xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
| Amazon | Display -- | -- | -- Search Flipkart | Display Search YouTube, GDN, etc. | | Meta | Display Video Amazon | Display Video DV360 | Display Video Facebook | Display Video Google Ads | Display Video Print Non-Search Text Ads LinkedIn | Display Video | PHD | TV Radio Print OOH Brand Baseline Prophet Robyn