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facebookincubator / GeoLift

GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
https://facebookincubator.github.io/GeoLift/
MIT License
175 stars 54 forks source link

The "Location" variable needs to be a Location? #160

Closed Gabrielj96 closed 3 months ago

Gabrielj96 commented 1 year ago

Hi friends,

I would like to know if I can replace location variables with channel variables.

For example:

Instead: City, state or country Actual: Media platform (Facebook Ads, Google Ads, Linkedin Ads)

So I can measure the Lift of channel instead of countries.

Thanks

kesemadi commented 4 months ago

Hi @Gabrielj96, I guess you are referring to the "location" in the GeoDataRead function. The general recommendation is not to change it since this modification might require adjustments in other parts of the code as well, since the existing code is designed around location. Therefore, you should carefully consider the implications of this change before implementing it.

kesemadi commented 3 months ago

Hi, since there are no more questions, I'm closing the issue now. :)