GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
Closing as setting N test markets to be a lot higher than the number in include_markets() works. Not entirely sure why setting N = include_markets() fails though.
Hi,
Getting the error attached. No missing data in GeoTestData_PreTest dataframe.
Thanks