GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
Hello,
I am using MultiCell function and I am not getting a summary output. This is not expected:
Secondly, I wanted to check if I can do an inverse Geolift by defining N=5, meaning I will use these as holdout (as suppose to treatment) and then the ATT will be flipped. Can I just flip the script or are there any implications?
Hi @titubs Please run Markets (object) in a new line after the function as explained in the walkthrough (link below) to see the summary of your results.
@JussanN @kesemadi
Hello, I am using MultiCell function and I am not getting a summary output. This is not expected:
Secondly, I wanted to check if I can do an inverse Geolift by defining N=5, meaning I will use these as holdout (as suppose to treatment) and then the ATT will be flipped. Can I just flip the script or are there any implications?