GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
Is your feature request related to a problem? Please describe.
The argument alpha in GeoLiftMarketSelection() is not used in the function body. I would like to know if you plan to use it as the threshold to decide the significant column or it will not be used in the future?
Is your feature request related to a problem? Please describe.
The argument alpha in GeoLiftMarketSelection() is not used in the function body. I would like to know if you plan to use it as the threshold to decide the significant column or it will not be used in the future?
Describe the solution you'd like
Add alpha within the GLMS body.
Additional context
Thanks @yulisong