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facebookincubator / GeoLift

GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
https://facebookincubator.github.io/GeoLift/
MIT License
182 stars 55 forks source link

Multiple channels #88

Closed incmaxim closed 2 years ago

incmaxim commented 2 years ago

What if there is more than one marketing channel? Can we use GeoLift to determine the lift for just one channel? Should we use total revenue in that case? How would the activities of the other channels affect the GeoLift?

ArturoEsquerra commented 2 years ago

Hi @incmaxim! We're currently working on a multi-cell/multi-channel module for GeoLift. We are still testing it out but we believe that it will be live soon!