MVP

[serapath]

MVP Wireframes of the mobile App

https://github.com/fairydust-agency/project-wasl-grants/blob/master/Wasl_App_MVP.svg

[ninabreznik]

MVP Marketing strategy

Goal Positioning the idea on the market, create credibility and get supporters and newcomers on the app.

Solution Instead of focusing on traditional marketing channels we should build our own channel - WASL TV. Our customer relationships should be centered around creating educational content for newcomers. But instead of creating content ourselves, we should make a series of interviews with supporters where each of the supporters covers one topic from the curriculum. This way we get:

• free educational material,
• we create value for supporters (free promotion),
• get supporters signed up for the app and
• we build our own credibility.

Process

• create a blog & youtube Wasl TV channel
• create educational episodes that make up the curriculum
• topics for curriculum:
  • introduction to integration process (work options),
  • legal information about entrepreneurship/freelancing in Germany,
  • business model canvas - overview,
  • customer segments,
  • how to develop customer relationship,
  • developing distribution channels and creating partnerships,
  • product development / value proposition,
  • introduction to financial planning and accounting,
  • how to develop and optimise business processes,
  • etc.
• get in touch with supporters, who would participate in an educational interview,
• arrange a video shooting where we create videos and also help supporters create their profiles on the app and show them how to use it,
• distribute videos on Facebook, blog and other social media channels plus partner pages,
• create short articles for blog to summarise videos (for PR and SEO)

The idea is that we would go to local NGOs, incubators and others who are interested in mentoring refugees and would sign up for the app. Then we ask what is their expertise (legal, marketing, accounting, business development etc.) and if we could make interviews with them. And each of these interviews would cover one part of the curriculum. So, through out time we would create 30 videos, 10min each.

[ninabreznik]

MVP On-boarding strategy

We need to fill one job position contracting a professional sales consultant that would tour through Germany on-boarding refugees and refugee centres as supporters on the app.

Goal In order to attract supporters and make them stay active on the app we have to in parallel also on board newcomers.

Solution We visit and refugee centres and try to volunteer and at the same time to present the app to try to onboard refugee centres and newcomers in general.

Process We find professionals who speak arabic language and send them to refugee centres where they do the research and volunteer for a day and try to sign up refugee centres and newcomers on the app. Once we have newcomers on the app, we can immediately start educating them with the help of change makers and Wasl TV.