fecgov / fec-cms

The content management system (CMS) for the new Federal Election Commission website.
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Calendar tweaks based on usability testing 5/12 #298

Closed onezerojeremy closed 8 years ago

onezerojeremy commented 8 years ago

Based on unsolicited feedback and unprompted testing of the calendar feature during usability testing on 5/5/2016, where the user mentioned that the calendar grid view was overwhelming and hard to read, we tested some tweaks on 5/12.

findings:

tagging @emileighoutlaw for content help @ethanheppner @noahmanger @jenniferthibault anything I missed?

jenniferthibault commented 8 years ago

Calendar design changes

calendar_monthly_list copy

Functionality changes

Registration and reporting cross-linking:

Currently, at the bottom Help section of the essentials pages for each registration group type, we have a link to the pre-filtered calendar events that apply to them:

https://beta.fec.gov/registration-and-reporting/essentials-corporations-and-labor-organizations/

screen shot 2016-05-18 at 12 11 35 pm

We could go a few steps further in surfacing this info by moving (or repeating?) that card prompt to a few other places within the templates: (note, I'm pointing out places here so that we can decide where it makes sense, but have not mockup up anything different in the designs. These are just screenshots of the site as it is now)

In/below the resources panel of each essentials page, bringing it to users attention sooner https://beta.fec.gov/registration-and-reporting/essentials-corporations-and-labor-organizations/

screen shot 2016-05-18 at 12 03 43 pm

And even maybe as a smaller icon/button link combo on the Reg/Reporting landing page section itself:

screen shot 2016-05-18 at 12 04 15 pm

Thoughts on all of the above? If we agree or define the reg/reporting page link suggestions, I'll mock them up.

noahmanger commented 8 years ago

Love these changes. I have them all implemented except for the tooltips on the categories. Would this be a better use of the glossary rather than tooltips? Feels more like a definition rather than an explanation of data or interaction (which is what we use tooltips for), but that might get cluttered with all those book icons.

Question: what do you mean by " Don't activate the Learn more link unless there is more to learn."?

+1 to adding more calendar cards on the other pages. I remember this from way early wireframes and would love to introduce it.

emileighoutlaw commented 8 years ago

Hello hello! Great stuff in this issue.

Calendariness

We are pretty hemmed in in terms of what changes we can make to the content (since it's currently being filtered directly from their data tables. This is something we'd like to change in the future. We're already in the process of adding a little microcopy — for example held today to the end of elections and due today to the end of reports. But did you have any other things in mind for making things more calendar-y? If not, I can keep thinking on this!

Calendar tooltips

We'll have glossary definitions for many of these (but not all). We haven't yet been able to get a "Communication Cost" definition up, but this might be a good nudge to do that. We also don't have a generic "Election" definition, but I feel confident we could rustle one up.

If we want to have some specialized content for the tooltips, I could write that too. For example, we could have this for IEs:

These are 24- and 48-Hour Reports. Filers add up (aggregate) the money they spend on independent expenditures to determine whether they must file these reports. They aggregate on a per-election and per-office basis within each calendar year.

If we like that idea, I can open an issue specifically for tooltip content, and start working on things in that. I don't have a strong gut feeling which is more useful to readers— a definition of the term or more of an explanation of what the deadline means.

Re: Learn more: I do like having the idea of linking out to Registration and reporting content, but I'm getting a little stuck trying to figure out how we'd do that. For example, the content that applies to IE periods changes, depending on the type of filer.

Here's SSF: https://beta.fec.gov/registration-and-reporting/independent-expenditures/ Here's party committee: https://beta.fec.gov/registration-and-reporting/party-committee-independent-expenditures/

Because of that, I'm not sure how we'd handle a "Learn more" link. Open to thoughts, if anyone has ideas! I will also keep mulling.

Registration and reporting

I like the idea of repeating the calendar card below the campaign guide for each type of registrant. If we did that, would we also move it out of the footer on https://beta.fec.gov/registration-and-reporting/ ? It seems like having it both places might be confusing.

jenniferthibault commented 8 years ago

@noahmanger @emileighoutlaw

On tooltips vs glossary:

By "Don't activate the Learn more link unless there is more to learn." I mean...

screen shot 2016-05-19 at 2 42 47 pm

I'll mock up the reporting side additions next.

noahmanger commented 8 years ago

Sorry, lost track of this. A couple follow up questions:

noahmanger commented 8 years ago

Also, assigning to myself.

jenniferthibault commented 8 years ago

Yep, same tooltip style is fine!

What's the mechanism for passing that info about "Learn more" on to the FEC?

jenniferthibault commented 8 years ago

Though, late observation — I thought the tooltip point should be directed to the ( i ) icon, not to the checkbox?

emileighoutlaw commented 8 years ago

I think the most confusing tags are the report code ones, right? I believe those should be going away entirely with Lindsay's calendar updates.

Here's what I think we could add content for:

Do we want content for all of those? If so I'll get a doc going today.

noahmanger commented 8 years ago

Remaining criteria for completion:

emileighoutlaw commented 8 years ago

Content is moving forward here: https://github.com/18F/fec-cms/issues/337

jenniferthibault commented 8 years ago

A thought/question: Is it possible that there are different deadlines that can be assessed & filtered by each of the reg/reporting groups? If yes, then we can make a link right on the landing page from each section. If not, it doesn't make sense to have the same link repeated for each section:

Here's a couple of approaches, with different levels of priority to the deadline link. (Sorry about the yellow background, old artboards, and I didn't realize it until I screenshotted)

A: Secondary button, creates perception of high priority

screen shot 2016-06-14 at 2 43 55 pm

B: Icon & link, creates perception of mid-priority

screen shot 2016-06-14 at 2 43 33 pm

C: Card, creates perception of high priority

screen shot 2016-06-14 at 2 44 18 pm

If we are able to embed the link at that interception point, I keep looking at the layout of the essentials checklist pages, and not finding a great place to integrate a card or new element, so I'd like to keep the calendar placement in the footer.

(future styles) screen shot 2016-06-14 at 2 47 34 am

emileighoutlaw commented 8 years ago

Edited (because I hit send by accident).

I am really digging the prioritization of Option A. I think that options B and C are less noticeable to the point that I fear people wouldn't see them at all. Ensuring people get filtered to the right option of the two buttons (I believe) is solvable in how we label the buttons.

"Reporting deadlines" sounds a bit too much like content, and not a calendar. Meanwhile, "get started" feels very weird, when it's next to any other option.

My proposal [More information] ........... [Reporting calendar]

Or something close to that. Curious to hear what other folks think, too!

LindsayYoung commented 8 years ago

Is the learn more link comes from the data and the same links that are broken on beta are broken on fec.gov, tell me if there is a case that doesn't fit that discription.

Example: http://www.fec.gov/calendar/calendar.shtml?&day=16&categoryId=-1&eventId=4495

onezerojeremy commented 8 years ago

Ok. So we know from testing that people go looking for reporting deadlines on the registration and reporting side. So we know we need to support this behavior. For me, the real question now is one that I have a hard time answering at the moment, which is this: What is the priority of this task? How often do people seek reporting deadlines? The answer to this question will help us determine the visual priority of it on this page. My inclination is to probably start with the minimally visually prioritized solution and see if that is enough to get people there, because it is my sense that getting people to reporting deadlines is not the primary action of this page, but again, that's because I don't really know the answer to the question.

I'll see if i can snoop anything in analytics tomorrow about how many people look for this kind of information.

jenniferthibault commented 8 years ago

That is all the things I couldn't properly articulate about why I made three different versions!!! I also don't know the answer to the task priority question.

I am very down with that approach (start minimal (B, above), add priority if you find it's needed). Let us know what comes of analytics, plz!

onezerojeremy commented 8 years ago

Ok to the analytics! Not surprisingly, the answer is a bit complicated, but i think there might be a signal here. bear with me, working this out as i go, my methodology is rough and flawed at best. I'm making assumptions left and right; if i make assumptions about the data you disagree with, it's not out of malice and y'all feel free to call me out on it. Seems like there are at least two relevant pages that seem to have similar goals to what our page is trying to do a. the filing info page and the compliance main which links to campaign guides. (note to self: we should also look at search) we see:

  1. the existence of the reporting schedules on the filing info page! {3,005 clicks}
  2. campaign guides {2,818 clicks}
  3. forms for each of types {2,597}
  4. toolkits for each of the types {522 clicks}

Let me know if yoozles feel like there are other relevant links!

So! It looks like if we are just including one link to all the deadlines, it's is the most popular single link.

But if we are dividing out by our 4 committee types (I'm not going to bother with the relative difference between our possible committee types, and i'm including non-connecteds even though they aren't live yet), each one garners ~1,484 clicks to the various resources we're colocating under our committee type links, and ~751 clicks to the respective deadlines. So they are a bit more than half as clicked, which would indicate to me that we might be ok starting off with a more minimal approach. But maybe I'm biasing this and not thinking of something. So I could be convinced otherwise.

Another approach would have them listed on each of the specific committee pages, but I think I'm against that because I think we've heard that journalists use them and they may not know which of the committee types they are looking for and keeping them on this page might be better for them (totally just guessing now). This would at first glance be an argument for a single link, but I'm inclined to believe that the primary user of the deadlines are the committees themselves, so making it easier for them seems paramount. But I could be convinced otherwise.

I'm using may 2015- june 2016 as the date range for the click counts

emileighoutlaw commented 8 years ago

I never cease being amazed at how thoroughly and well y'all think through things. I think Jeremy's analytics analysis makes a good case for starting with a more minimal approach and adjusting if we see cause to.

Content-wise, I still want to rethink the "Get started" button text. People aren't really getting started so much as reading more about what to do. So this is another plug for making that button "Learn more" or "More information"

jenniferthibault commented 8 years ago

Thank you for digging in to that, Jeremy!

This raised a new question for me, that I didn't realize I was unclear on before. Are we able to sort the calendar to views relevant specifically to each type of reporter?

I.e., is there a way to do this:

Corporations and labor organizations: Reporting calendar for this type (url goes to presorted view for stuff relevant to just this type)

Nonconnected committees: Reporting calendar for this type (url goes to presorted view for stuff relevant to just this type)

Or can we only do this:

Corporations and labor organizations: Reporting calendar (url goes to unfiltered calendar)

Nonconnected committees: Reporting calendar (url goes to unfiltered calendar)

?

I had been working on the assumption that we could do the first one, which DOES feel helpful to split into four links. The second one feels less helpful, and slightly misleading. By that I mean, if we have four separate links, they feel like they should go different places, not all to the same.

@emileighoutlaw you have full license on the Get started button text. I remember reading somewhere that action-oriented words are better for conversions (source: dubious, I am not a content designer). I.e., Learn more is a do-able, imperative thing, More information doesn't give an idea of how much "more" or if it's necessary or optional info. If you decide, I can implement.

emileighoutlaw commented 8 years ago

Let's go with Learn more (You're absolutely right about action-oriented)

onezerojeremy commented 8 years ago

What is next with this? I see that I've been assigned by @noahmanger, but I'm not precisely sure what my next action is.

The question @jenniferthibault asked appears to be an API or functionality question, if I'm reading it correctly; happy to coordinate on the answer (or try to ux-design a solution from that) but need a little guidance on next steps. 😬

noahmanger commented 8 years ago

Ok, here's what I understand the task to be:

In order for filers and non-filers alike to be able to find filing deadlines, create alternative pathways to a pre-filtered view of the calendar with relevant deadlines.

Criteria for completion:

How does that sound?

onezerojeremy commented 8 years ago

sounds good! Clarified yesterday evening off-hub that this is in fact an IXD task. On it!

onezerojeremy commented 8 years ago

Ok, from a bit of poking around analytics, FEC classic and campaign guides I suggest the following:

(this is almost exactly what @noahmanger said above, with the one addition that it seems any of these may be monthly or quarterly filers. If there is more information that we can bring to bear on this, I'm all for leaving off quarterly)

why:

jenniferthibault commented 8 years ago

This helps me understand so much!

👍 ⚡ 👍 ⚡ 👍

noahmanger commented 8 years ago

Wow I totally missed Jen's designs somehow. Sounds good @onezerojeremy . I'll move this to me to implement.

noahmanger commented 8 years ago

I got this started here: https://github.com/18F/fec-cms/pull/370

A couple things: