It is difficult to figure out if Big FT is driving users to sign-up to their corporate accounts on the FT.
Solution
Make the vanity url be big.ft.com/{vanity} which redirects to ft.com/{vanity}. Before the redirect we can fire an event to spoor indicating a user came from Big FT.
Problem
It is difficult to figure out if Big FT is driving users to sign-up to their corporate accounts on the FT.
Solution
Make the vanity url be big.ft.com/{vanity} which redirects to ft.com/{vanity}. Before the redirect we can fire an event to spoor indicating a user came from Big FT.