Product Added To Cart

[Nayuken]

Product Added to Cart

CRP Relevance - the code below has been updated for the CRP flow. This event should fire when the enrollment page loads - fire the event to the dataLayer AFTER the page load completed event.

Javascript Code

window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object.
dataLayer.push({
  "event": "add_to_cart",
  "detailed_event": "Product Added to Cart",
    "ecommerce": {
        "currency": "<currency>",
        "coupon": "<coupon>",
        "items": [
            {
                "item_name": "<item_name>",
                "item_id": "<item_id>",
                "item_brand": "<item_brand>",
                "item_category": "<item_category>",
                "price": <price>,
                "quantity": <quantity>,
                "course_name": "<course_name>",
                "program_dates": "<program_dates>",

            }
        ],
        "value": <value>
    }
});

Variable Definitions

Path	Type	Description	Example	Pattern	Min Length	Max Length	Minimum	Maximum	Multiple Of
ecommerce.currency	string	The currency, in 3-letter ISO 4217 format.
ecommerce.coupon	string	Order-level coupon code used for a purchase.	returning_learner
ecommerce.items[n].course_name	string	Value for Course Name. ex 'Financial Analysis and Valuation for Lawyers'	Financial Analysis and Valuation for Lawyers, Data Privacy and Technology
ecommerce.items[n].course_price	string	Value for Course Price. ex. '1600'	1600, 945, 125.00
ecommerce.items[n].item_brand	string	Item brand	Harvard Online
ecommerce.items[n].item_category	string	Item Category (context-specific)	Include course categories similar to grouping on Harvard Online, if available
ecommerce.items[n].item_id	string	Item ID (context-specific).The product primary ID (SKU or UPC)	Clotho_id for course
ecommerce.items[n].item_name	string	Item Name (context-specific).	Same value as Course Name
ecommerce.items[n].price	number	The monetary price of the item, in units of the specified currency parameter.	9.99
ecommerce.items[n].program_dates	string	Value for Program Dates. ex. May 11, 2022 – May 10, 2023	May 11, 2022 – May 10, 2023
ecommerce.items[n].quantity	integer	Item quantity.	1
ecommerce.value	number	The monetary value of the event which will be equal to course price.	7.77, 239.55, 659

Further's Event Validation

Event Parameter	Result
pr1
cu
ep.coupon
epn.value