galaxypi / galaxy-growth

Project planning, issues, etc. for growth, marketing, and more...
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Defining Galaxy's positioning and user benefits #4

Open aseoconnor opened 6 years ago

aseoconnor commented 6 years ago

In response to a conversation in #design on slack, we started riffing on what the tagline is for Galaxy.

Have you ever read positioning by Trout and Reiss? They talk a lot about the idea of "mental hooks" and figuring out what mental space you can own with your brand, service, and positioning. What are you the best at? For example. Volvo entered the US market and struggled for a long time - they couldn't compete against Ford and GM. But they figured out a marketing angle that positioned their cars as the safest. They innovated in that arena and all of their marketing focused on reinforcing this. They were they best car if you wanted the safest car. What is galaxy pi the best at? What mental hooks can you own in the minds of the Web 3.0 community?

The ideas that were bubbled up during the conversation were: