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Santa Clara County Medical Association #16

Open gauravpandeydigilantern opened 1 month ago

gauravpandeydigilantern commented 1 month ago

Details:

  1. The client represents a not-for-profit trade association for physicians in Santa Clara County (Silicon Valley).
  2. They represent about 4,500 doctors, with membership across various health systems including Stanford, Sutter Health, Kaiser, and independent practices.
  3. They are part of a larger network of county medical societies in California, affiliated with the California Medical Association.
  4. The organization is unique due to its location in Silicon Valley and its focus on AI, health innovation, and health technology.
  5. They have a particular focus on supporting independent and small practice physicians, despite them being a minority in their area.
  6. The client recently moved into the CEO position in October of the previous year.

Needs and Action Points:

1. Website Redesign:

2. Virtual Mall/Business Partner Platform:

3. Event Content Management:

4. Membership Model:

5. AI and Health Technology Focus:

6. Support for Independent Physicians:

7. Vendor Partnerships:

The client is looking to modernize their digital presence and create more value for their members, particularly in the areas of health technology and support for independent practices. They are open to innovative solutions that can set them apart from other medical societies and leverage their unique position in Silicon Valley.

gauravpandeydigilantern commented 1 month ago

Attendees:

Discussion Topics:

  1. Website and Event Enhancements:

    • Current website uses ASP.net.
    • Potential upgrade to Next.js or AngularJS for better functionality.
    • Desire for a user-friendly hybrid event page.
    • Proposal for a mobile app for event access and member/vendor portal.

  2. Member Access and Login:

    • Improvement needed for member portal.
    • Discussion on mapping member IDs for content access control.
    • Leveraging CMA's existing member ID system for streamlined login.
    • Enhancing event registration system for better tracking and member-only access.

  3. "Buyer's Guide" Concept:

    • Digital platform to connect doctors with vendors for healthcare products/services.
    • Similar to Amazon but focused on healthcare.
    • Revenue models: vendor advertising, subscription access for doctors, potential vendor partnerships.
    • Feasibility based on Speaker 2's past project experience.

  4. Learning Management System (LMS) and Educational Content:

    • Acknowledgment of the lack of a county-level LMS.
    • Current free webinars model discussed.
    • Interest in creating a dedicated educational platform with exclusive content for members.
    • Feasibility confirmed by Speaker 2's similar project experience.

  5. Marketing and Reach:

    • Discussed drawbacks of the current lack of a dedicated member portal and free content access.
    • Desire to develop an engaging platform to attract and retain members.
    • Exploring vendor partnerships for platform provision and broader marketing.

  6. Specific Needs of Doctors:

    • Growing need for digital resources like educational videos and user-friendly websites.
    • Speaker 2's experience with website building and SEO for doctors noted as valuable.

Action Items:

Next Steps:

Additional Notes:

gauravpandeydigilantern commented 1 month ago

Current Feature In Website

Main Modules:

Features:

Functional Aspects:

gauravpandeydigilantern commented 1 month ago

California Medical Association Website Features

Membership

Advocacy & Resources

Events & CME

Practice Management & Reimbursement

News & Information

About CMA

Other Features

Member-Specific Features (Login Required)

Additional Resources

gauravpandeydigilantern commented 1 month ago

Comparison: SCCMA vs CMA Website Features

Similarities

Key Differences

  1. SCCMA's plan is more technically detailed, specifying the technologies and admin tools for each feature.
  2. SCCMA includes advanced features like AI and Health Tech Hub, which isn't mentioned in CMA's current features.
  3. SCCMA's plan emphasizes a robust Content Management System (CMS) and Learning Management System (LMS).
  4. SCCMA includes more detailed analytics, reporting, and API integration plans.

Additional Features Suggested for SCCMA

  1. Member-specific discussion forums (similar to CMA's OMSS forum)
  2. A dedicated section for different membership types (e.g., residents, fellows, medical students)
  3. A more prominent "About Us" section with leadership profiles and organizational structure
  4. A "Year in Review" feature to highlight annual achievements
  5. A section for corporate partnerships and sponsorships
  6. A more comprehensive news subscription system
  7. A virtual event hosting platform integrated with the main website
  8. A mobile app for easier access to resources and member features
  9. Integration with social media platforms for wider reach and engagement
  10. A dedicated section for legal resources and a confidential helpline
  11. A grassroots action center for more effective advocacy
  12. A section highlighting diversity, equity, and inclusion initiatives
  13. A marketplace or job board for medical professionals
  14. A mentorship program platform connecting experienced physicians with newcomers
  15. A public health information center for community outreach