Here's some revised copy reflecting our most up-to-date language. It's a pretty straightforward adaptation of the copy we're currently running on the widget, subtly reconfigured (to make sense without the FAQ prompts) and shortened.
Worth mentioning: I quite like the existing idea to include a "Learn more" link in the last image in the carousel. But I think, given the new western-facing website work -- and the fact that the widget really tells you nothing more than the Chrome web store copy does -- the link should probably drive to lantern.io rather than network.lantern.io? In fact, if someone discovers this extension by searching the Chrome store and is confused or skeptical, it would be really wonderful if that link drove them back to the "front door" of the western website, because they'll get the 360 degree view of what Lantern is and how the extension fits into our mission.
Of course, the caveat is that we probably won't have the western website ready to launch alongside the beta test, but maybe that's fine? We'll just follow up with it?
OVERVIEW:
Use your browser to fight global internet censorship.
In many parts of the world, repressive governments prevent their citizens from accessing information on the internet. In places like Russia, China, and Iran, people are unable to access unbiased news, communicate with their loved ones, or share content revealing state-sponsored human rights abuses.
NAME TK is a crowdsourced computing project to unblock the internet -- using the power of volunteers like you. Install this extension and join millions of others in a network of “digital bridges” connecting people worldwide to the open internet. It’s safe, it’s private, and it’s a simple thing you can do to make a big difference in the fight for digital liberty and human rights around the world.
NAME TK is created by Lantern, a 501c3 nonprofit dedicated to providing fast, reliable, and secure access to the open internet for everyone.
IMAGE CAROUSEL CARD 1:
Join our network of digital volunteers and help fight global internet censorship
IMAGE CAROUSEL CARD 2:
Make a big difference in the fight for digital liberty and human rights worldwide… with just one click!
noahlevenson
commented
11 months ago
Here's some revised copy reflecting our most up-to-date language. It's a pretty straightforward adaptation of the copy we're currently running on the widget, subtly reconfigured (to make sense without the FAQ prompts) and shortened.
Worth mentioning: I quite like the existing idea to include a "Learn more" link in the last image in the carousel. But I think, given the new western-facing website work -- and the fact that the widget really tells you nothing more than the Chrome web store copy does -- the link should probably drive to lantern.io rather than network.lantern.io? In fact, if someone discovers this extension by searching the Chrome store and is confused or skeptical, it would be really wonderful if that link drove them back to the "front door" of the western website, because they'll get the 360 degree view of what Lantern is and how the extension fits into our mission.
Of course, the caveat is that we probably won't have the western website ready to launch alongside the beta test, but maybe that's fine? We'll just follow up with it?
OVERVIEW: Use your browser to fight global internet censorship.
In many parts of the world, repressive governments prevent their citizens from accessing information on the internet. In places like Russia, China, and Iran, people are unable to access unbiased news, communicate with their loved ones, or share content revealing state-sponsored human rights abuses.
NAME TK is a crowdsourced computing project to unblock the internet -- using the power of volunteers like you. Install this extension and join millions of others in a network of “digital bridges” connecting people worldwide to the open internet. It’s safe, it’s private, and it’s a simple thing you can do to make a big difference in the fight for digital liberty and human rights around the world.
NAME TK is created by Lantern, a 501c3 nonprofit dedicated to providing fast, reliable, and secure access to the open internet for everyone.
IMAGE CAROUSEL CARD 1: Join our network of digital volunteers and help fight global internet censorship
IMAGE CAROUSEL CARD 2: Make a big difference in the fight for digital liberty and human rights worldwide… with just one click!
IMAGE CAROUSEL CARD 3: Learn more at lantern.io