search

gitcoinco / data-ops

WIP readme for data-ops
3 stars 1 forks source link

as a grant admin, i want to understand the funder funnel analytics, so i can see where there is drop off, and then use that information to reduce dropoff (and increase grant funding). #36

Closed owocki closed 4 years ago

owocki commented 5 years ago

as a grant admin, i want to understand the funder funnel analytics, so i can see where there is drop off, and then use that information to reduce dropoff (and increase grant funding).

primer: i ( @owocki ) sent this tweet last night. it performed well, got 30 likes, was RTd by Hudson Jameson, etc.

But despite all that there were NO conversions into new funders for the grant.

I want to know why.

Basically there are the following steps in funding a grant.

  1. see a tweet or something about a gitcoin grant ( https://twitter.com/owocki/status/1085298325715206145 )
  2. view grant
  3. click 'fund grant'.
  4. submit form
  5. confirm tx's in metamask.

i would like to know the drop off is at each step, so we can optimize our conversion funnel.

frankchen07 commented 5 years ago

Some initial reads:

  1. https://insights.hotjar.com/sites/939263/funnel/responses/334475

Onboarding, looks like people don't tend to create grants off quickstart.

  1. https://insights.hotjar.com/sites/939263/funnel/responses/334471

30% convert from grant/new to grant/##/.* (a newly created grant page). I'm not sure how to reconcile 72 sessions with only 17 grants made. I hypothesize that people may have been viewing the grants/new page, and then viewing already made grants, but that involves going to the explorer first, unless one has a direct link to the grant. That situation is not as likely, but I may be wrong.

With the assumptions above, we have a ~30% conversion rate (maybe a little less) from grant/new and have clicked create grant and confirmed tx's in metamask to get to grant/##/.* page.

  1. https://insights.hotjar.com/sites/939263/funnel/responses/334484 (Funding the grant from the grant details page).

  2. https://insights.hotjar.com/sites/939263/funnel/responses/334485 (Funding the grant from the grant explorer).

Funnels 3 & 4 above aren't airtight because it's possible the user just clicked fund grant to see the form, and then hit the back button. The URL after successfully funding a grant doesn't change. Conversion looks to be in the ballpark of 4-8%.

https://gitcoin.co/grants/[0-9].*/.*
https://gitcoin.co/grants/[0-9].*/.*/fund
https://gitcoin.co/grants/[0-9].*/.* <- can be achieved by successful funding or the back button.
owocki commented 5 years ago

@frankchen07 sorry, should have been more clear... i was looking for a funnel analysis of prospective funder to funder, not grant creator (grant creators are looking for funding, not doing funding themselves)