Branding Moodboard

[GarthDB]

After chatting with @goatslacker I thought it would be a good idea to think through branding a little bit.

Let's start with some moodboarding. Feel free to post screenshots of anything that could be used for inspiration for branding/site design. Also jump in with comments and we can figure what it is about these inspirational pieces that we think fits with Alt.

[GarthDB]

Grunt

Bower

Backbone

Haskell

[jslauthor]

[mehcode]

http://www.gomoodboard.com/boards/hSVsi0qL/share

[GarthDB]

@mehcode So what elements do you like from those?

[mehcode]

Wasn't looking at elements -- just look and feel / tone. Think we should go with a more relaxed professionalism (blues and purples).

http://images.huffingtonpost.com/2013-01-20-Color_Emotion_Guide22.png

[GarthDB]

@mehcode you're right, I shouldn't have said elements, I mean aspects. What aspects do you like?

So you feel that alt should be seen as a relaxed professional project?

[mehcode]

Correct. I'd want the appearance (of at least the front page) to be able to satisfy curiously titled person A that this is a real project. React's homepage doesn't meet that -- it gives off a "this is someone's off-time project" -- which isn't a problem at all because it has huge names like facebook behind it.

Some examples of this (lots of key words like "scale" and "next generation" help):

http://sproutcore.com/ http://emberjs.com/ https://www.djangoproject.com/ http://getbootstrap.com/ https://www.docker.com/

Notice the trend of appealing to management above the fold and then below we start getting to programmers.

[ziflex]

But what about logo ? I think that's what should start from.

[goatslacker]

current logo for reference:

https://github.com/goatslacker/alt/blob/master/web/assets/alt.png

based on:

https://en.wikipedia.org/wiki/Option_key

[jslauthor]

@goatslacker does alt stand for alternative? ctrl-alt? some meaning behind the name would be helpful.

[goatslacker]

It's an acronym like npm.

[GarthDB]

@ziflex Yes we should start with a logo. Mood boarding is a great way to start the discussion about look and feel, as well as messaging (going to @jslauthor's comment), but feel free to dive into specifics on the logo if you feel inspired.

[jslauthor]

Hah, what's it stand for?

On Mon, May 4, 2015 at 2:11 PM, Josh Perez notifications@github.com wrote:

It's an acronym like npm https://github.com/npm/npm-expansions.

— Reply to this email directly or view it on GitHub https://github.com/goatslacker/alt/issues/205#issuecomment-98850870.

[goatslacker]

Nothing and everything :)

It's just alt

[jslauthor]

So, it's an acronym that doesn't expand to more words? Not sure that's an acronym Josh. :)

On Mon, May 4, 2015 at 2:13 PM, Josh Perez notifications@github.com wrote:

Nothing and everything :)

It's just alt

— Reply to this email directly or view it on GitHub https://github.com/goatslacker/alt/issues/205#issuecomment-98851199.

[mehcode]

Alternative Linear Transition

[goatslacker]

^ there you go!

• Automated Lossless Transformer

[GarthDB]

Accept Less Tyranny