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gomeo05 / choi-choi

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Studio Warner Bros Discovery has announced it will no longer release the $70m family film, despite it being already completed. Nicholas Barber reports on a worrying new Hollywood trend. #5

Closed gomeo05 closed 9 months ago

gomeo05 commented 10 months ago

Studio Warner Bros Discovery has announced it will no longer release the $70m family film, despite it being already completed. Nicholas Barber reports on a worrying new Hollywood trend.

gomeo05 commented 10 months ago

That nightmare came true last week for Dave Green. He had directed Coyote vs Acme, a $70m live-action / animation combo starring John Cena and Will Arnett, in which Wile E Coyote from the Road Runner cartoons plots his revenge on the company that manufactures his faulty gadgets. According to reports, test audiences loved Green's family-friendly comedy, so you might assume, after months of writers' and actors' strikes, that Hollywood would be thrilled to release it. Instead, the studio behind the film, Warner Bros Discovery, announced on Thursday that Coyote vs Acme wouldn't be shown either in cinemas or on Warner's own streaming service, Max. "With the re-launch of Warner Bros Pictures Animation in June," went the official statement, "the studio has shifted its global strategy to focus on theatrical releases. With this new direction, we have made the difficult decision not to move forward with Coyote vs Acme."

gomeo05 commented 10 months ago

But why? There's nothing wrong with a studio changing direction, but if Coyote vs Acme was finished, why not release it, anyway? The answer, apparently, is that distributing and promoting a film adds so much to the overall cost that it is hard for it to make a profit. It can be cheaper for a studio to dismiss the film as a "tax write-down", and claw back millions of dollars. But the strategy is only legal if the film is never shown. Effectively, it has to cease to exist. Green has said that he is "beyond devastated". Still, there is some hope that Wile E Coyote will return to life, as he so often does. On Monday, it was reported that Warner would permit Green and his colleagues to shop the film around to other potential distributors. But other film-makers who have suffered a similar fate haven’t been so lucky.