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Implement Media Mind tags for Christmas campaign #309

Closed GoogleCodeExporter closed 9 years ago

GoogleCodeExporter commented 9 years ago
The external advertising agency used Media Mind toolset to get real time 
results on which external ads via Cadreon are working and which are not, so 
they can constantly refine and vary where they direct the external digital ads 
to get the best ‘bang for buck’.

They will not be using it for order and product analysis.

In summary the pages affected are:
o   Home page tag on (1) home page and (2) Christmas category page 
(/products/christmas) - these will both be landing pages from the external ads, 
as required
o   Start basket tag on “My basket” page
o   Sales confirmation tag on (1) successful completion (2) pending completion 
– but NOT on (3) Error completion – is that right?

Original issue reported on code.google.com by Rob...@gmail.com on 23 Oct 2012 at 10:06

GoogleCodeExporter commented 9 years ago
Media mind tags specification is as follows:

Especially note the variables for the sales confirmation tag:
var ebRev = '[Total basket amount]';
var ebOrderID = '0';
var ebProductID = '0';
var ebProductInfo = '0';
var ebQuantity = '0';

Sales confirmation tag – Tracking basket size (to be placed on the “Thank 
You/Check Out” page):

<script type='text/javascript'>
// Conversion Name: Farmhouse_Direct_Sales_Confirmation
// INSTRUCTIONS to site webmaster regarding parameters 
// to be dynamically entered by the site web/content server: 
//
// The Conversion Tags should be placed at the top of the <BODY> section of the 
HTML page. 
//
// NOTE: It is possible to test if the tags are working correctly before 
campaign launch 
// as follows:  Browse to 
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=at, which is 
// a page that lets you set your local machine to 'testing' mode.  In this 
mode, when 
// visiting a page that includes an conversion tag, a new window will open, 
showing you 
// the data sent by the conversion tag to the MediaMind servers. 
// 
// END of instructions (These instruction lines can be deleted from the actual 
HTML)
var ebRev = '[Total basket amount]';
var ebOrderID = '0';
var ebProductID = '0';
var ebProductInfo = '0';
var ebQuantity = '0';
var ebRand = Math.random()+'';
ebRand = ebRand * 1000000;
//<![CDATA[ 
document.write('<scr'+'ipt 
src="HTTP://bs.serving-sys.com/BurstingPipe/ActivityServer.bs?cn=as&ActivityID=2
49125&rnd=' + ebRand + 
'&Value='+ebRev+'&OrderID='+ebOrderID+'&ProductID='+ebProductID+'&ProductInfo='+
ebProductInfo+'&Quantity='+ebQuantity+'"></scr' + 'ipt>');
//]]>
</script>
<noscript>
<img width="1" height="1" style="border:0" 
src="HTTP://bs.serving-sys.com/BurstingPipe/ActivityServer.bs?cn=as&ActivityID=2
49125&Value=[Revenue]&OrderID=[OrderID]&ProductID=[ProductID]&ProductInfo=[Produ
ctInfo]&Quantity=[Quantity]&ns=1"/>
</noscript>

Homepage tag – Tracking post impression/click conversions (to be placed on 
the FHD homepage):

<script type='text/javascript'>
// Conversion Name: Farmhouse_Direct_Homepage
// INSTRUCTIONS 
// The Conversion Tags should be placed at the top of the <BODY> section of the 
HTML page. 
// In case you want to ensure that the full page loads as a prerequisite for a 
conversion 
// being recorded, place the tag at the bottom of the page. Note, however, that 
this may 
// skew the data in the case of slow-loading pages and in general not 
recommended. 
//
// NOTE: It is possible to test if the tags are working correctly before 
campaign launch 
// as follows:  Browse to 
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=at, which is 
// a page that lets you set your local machine to 'testing' mode.  In this 
mode, when 
// visiting a page that includes an conversion tag, a new window will open, 
showing you 
// the data sent by the conversion tag to the MediaMind servers. 
// 
// END of instructions (These instruction lines can be deleted from the actual 
HTML)
var ebRand = Math.random()+'';
ebRand = ebRand * 1000000;
//<![CDATA[ 
document.write('<scr'+'ipt 
src="HTTP://bs.serving-sys.com/BurstingPipe/ActivityServer.bs?cn=as&ActivityID=2
49126&rnd=' + ebRand + '"></scr' + 'ipt>');
//]]>
</script>
<noscript>
<img width="1" height="1" style="border:0" 
src="HTTP://bs.serving-sys.com/BurstingPipe/ActivityServer.bs?cn=as&ActivityID=2
49126&ns=1"/>
</noscript>

Start Basket tag – Tracking the drop off rate (to be placed on the “view 
shopping cart” page):

<script type='text/javascript'>
// Conversion Name: Farmhouse_Direct_Start_Basket
// INSTRUCTIONS 
// The Conversion Tags should be placed at the top of the <BODY> section of the 
HTML page. 
// In case you want to ensure that the full page loads as a prerequisite for a 
conversion 
// being recorded, place the tag at the bottom of the page. Note, however, that 
this may 
// skew the data in the case of slow-loading pages and in general not 
recommended. 
//
// NOTE: It is possible to test if the tags are working correctly before 
campaign launch 
// as follows:  Browse to 
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=at, which is 
// a page that lets you set your local machine to 'testing' mode.  In this 
mode, when 
// visiting a page that includes an conversion tag, a new window will open, 
showing you 
// the data sent by the conversion tag to the MediaMind servers. 
// 
// END of instructions (These instruction lines can be deleted from the actual 
HTML)
var ebRand = Math.random()+'';
ebRand = ebRand * 1000000;
//<![CDATA[ 
document.write('<scr'+'ipt 
src="HTTP://bs.serving-sys.com/BurstingPipe/ActivityServer.bs?cn=as&ActivityID=2
49128&rnd=' + ebRand + '"></scr' + 'ipt>');
//]]>
</script>
<noscript>
<img width="1" height="1" style="border:0" 
src="HTTP://bs.serving-sys.com/BurstingPipe/ActivityServer.bs?cn=as&ActivityID=2
49128&ns=1"/>
</noscript>

Original comment by Rob...@gmail.com on 23 Oct 2012 at 10:08

GoogleCodeExporter commented 9 years ago
adde in test, will deploy tonight with release.

Original comment by Hui....@gmail.com on 24 Oct 2012 at 4:16

GoogleCodeExporter commented 9 years ago
Please add to the /products/christmas page

Original comment by Rob...@gmail.com on 24 Oct 2012 at 5:15

GoogleCodeExporter commented 9 years ago
Verfied the piece of code has been added to the rest of the pages (just missing 
from christmas category), run through a full payment. 

Original comment by daniel...@gmail.com on 24 Oct 2012 at 5:24

GoogleCodeExporter commented 9 years ago
Its in 
http://test.farmhousedirect.com.au/products/christmas

and not in 
http://test.farmhousedirect.com.au/products/bakery

Original comment by Hui....@gmail.com on 24 Oct 2012 at 6:34

GoogleCodeExporter commented 9 years ago
Rob will follow up with marketing agency to confirm the tags are coming through 
(before closing this action)

Original comment by Rob...@gmail.com on 24 Oct 2012 at 10:28

GoogleCodeExporter commented 9 years ago
Roy - I have had Media Mind testing feedback and we have one minor change to 
the Christmas category page Activity ID to be patched into live TODAY, please.  

See attached for the code to be cut and pasted.

I've also attached the full set of test feedback, for reference.

Original comment by Rob...@gmail.com on 26 Oct 2012 at 12:21

Attachments:

GoogleCodeExporter commented 9 years ago
Done

Re their comment on can not test completion

Why not have a 1 cent product in private mode, from an producer in active 
invisible?  Or will that mess up reporting in finance?

Original comment by Hui....@gmail.com on 26 Oct 2012 at 12:40

GoogleCodeExporter commented 9 years ago
Order confirmation tested - see attached file for confirmation.

Original comment by Rob...@gmail.com on 26 Oct 2012 at 1:29

Attachments:

GoogleCodeExporter commented 9 years ago

From: Ankita Agarwal [mailto:Ankita.Agarwal@mediamind.com] 
Sent: Friday, 26 October, 2012 1:45 PM
To: Jonas, Robert; Anna.Kismet@umww.com
Cc: Hudson, Brielie-Jean (MEB-UMW)
Subject: RE: Conversion tag testing

Hi Robert, 

I have tested the page and I can see the right conversion tag fire now. 

Regards, 

Ankita Agarwal | Client Service Manager
T. 61(0)2-8243-0005 | M. 61(0)4-3904-0909
MediaMind | Level 10, 77 King Street, Sydney, NSW, Australia.  2000
ankita.agarwal@mediamind.com | www.mediamind.com 

Original comment by Rob...@gmail.com on 26 Oct 2012 at 2:48

GoogleCodeExporter commented 9 years ago
Action closed.
Implemented as part of 7.6 on 24/10/2012.  
Tweaks applied on 26/10/2012.

Original comment by Rob...@gmail.com on 26 Oct 2012 at 2:50