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google-marketing-solutions / crmint

Reliable data integration & processing for advertisers
https://google-marketing-solutions.github.io/crmint/
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Allows for Building Models With Only First Party Data #480

Closed blackwire closed 1 year ago

blackwire commented 1 year ago

Prior there was a limitation that GA4 data was necessary to build the model. This update allows for the buildout of models using only first party data that is in BigQuery. Letting you select the necessary model parameters all from your first party data table.