The purpose of this test is to ascertain both revenue and UX impact of sequential and parallel PAAPI setups.
However, validity of the test depends on executing both types of auctions with the same set of buyers. This is ensured for our partners (using the same component auction configs in publisher-initiated and Google-initiated top level auctions), but is there a additional 3rd party demand from Google Ads, that is used in Google-initiated top level auctions? If so, can You provide a Google component auction config we can use?
We're now testing Protected Audience API (PAAPI) on our websites. At the moment, we've split PAA-enabled inventory into two sets:
This test setup is described in the following issue to WICG/Turtledove github: https://github.com/WICG/turtledove/issues/851
The purpose of this test is to ascertain both revenue and UX impact of sequential and parallel PAAPI setups.
However, validity of the test depends on executing both types of auctions with the same set of buyers. This is ensured for our partners (using the same component auction configs in publisher-initiated and Google-initiated top level auctions), but is there a additional 3rd party demand from Google Ads, that is used in Google-initiated top level auctions? If so, can You provide a Google component auction config we can use?