LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.
I would love if we could get better flexibility with formatting the plots. For example, being able to rotate the ticks on the x axis would be huge. The project I am working on has quite a few channels so I've had to dig into each function and recreate the plot functions to make the plots readable.
I've had to recreate the media contribution bar plot, the response curves and may have to recreate the budget allocation plot.
I would love if we could get better flexibility with formatting the plots. For example, being able to rotate the ticks on the x axis would be huge. The project I am working on has quite a few channels so I've had to dig into each function and recreate the plot functions to make the plots readable.
I've had to recreate the media contribution bar plot, the response curves and may have to recreate the budget allocation plot.