adding a new flavour of model which is hill_carryover

google / lightweight_mmm

LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

https://lightweight-mmm.readthedocs.io/en/latest/index.html

Apache License 2.0

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adding a new flavour of model which is hill_carryover #298

Open shubham223601 opened 8 months ago

shubham223601 commented 8 months ago

The pull request implements a new variant of the model("hill_carryover") which applies saturation on top of carryover formulation of model. This implementation aligns with the paper [(Jin, Y., Wang, Y., Sun, Y., Chan, D., & Koehler, J. (2017). Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects. Google Inc.)]

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