LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.
Can someone please explain what is a good number for these metrics (if anything called be "good")?
Also, how would I explain it to someone from the business side who is not super strong statistically/technically?
Thanks!
Can someone please explain what is a good number for these metrics (if anything called be "good")? Also, how would I explain it to someone from the business side who is not super strong statistically/technically? Thanks!