LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.
Curious to know how users decided between the 3 variants! Often times the results are very different from the 3 models even when fitting on the same dataset.
Thanks!
@rajat-barve
I hope this article will help you.
In my experience, it should have discussion with stakeholders which model result is convincible in their business.
Curious to know how users decided between the 3 variants! Often times the results are very different from the 3 models even when fitting on the same dataset. Thanks!