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The Physical Web: walk up and use anything
http://physical-web.org
Apache License 2.0
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Any analytics into active devices or usage rate in field? #637

Closed nick92675 closed 8 years ago

nick92675 commented 8 years ago

I'm trying to convince a client and our team to do a project using physical web, but obviously people are skeptical to a new technology. Are we aware of any data showing number of devices currently in market that support phys web, or that are actively using so I can help benchmark and set expectations? Or projections of what they might be in 3mo, 6mo, 1yr etc? Or geographic/demographic breakdown. (Considering a test in Seattle and Portland markets.)

alexboogie commented 8 years ago

I haven't seen any device data parsed by protocol but the best resource in terms of net aggregation I've seen thus far is from : https://www.proxbook.com/

nick92675 commented 8 years ago

Thanks for the lead @alexboogie - I just pulled their proximity marketing in retail report and the most useful thing I found was this stat:

"Eddystone is the most recent beacon standard by Google. Eddystone can trigger URL’s in smartphones as well as notifications within mobile apps and is supported on both iOS and Android. As of Chrome 49, which was released in March 2016, 80% of global smartphones are passively beacon-enabled. Eddystone-URL eliminates the need for an app. Therefore, we expect a significant increase in new use cases and companies supporting this standard. "

If anyone has a paid subscription to App Annie there may be some more detailed info in there. I only have a free account, which doesn't get super in depth.