Provide support for an Google Ads conversion tag

[jamesozzie]

Feature Description

For Google Ads users who are looking to ad conversion tracking to their Site Kit enabled site consider integrated support to make the process easier.

Any such feature would likely involve a text area where users can input their event snippet.

At present Site Kit users can setup ads conversion tracking via one of the following:

1. Use Google Tag Manager with a Site Kit placed GA snippet (via an "Google Ads Conversion Tracking") tag
2. Using a manually placed snippet that includes an event snippet

Sample conversion tracking snippet output

([source - see 'Set up conversion tracking using the global site tag'](https://support.google.com/google-ads/answer/6331314?hl=en#set-up-conversion-tracking-using-the-global-site-tag) ) ``` ```

Additional Resources

• Google Ads Help Center: Add a conversion tracking tag to your website
• Tag Manager Help Center: Google Ads Conversations

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Do not alter or remove anything below. The following sections will be managed by moderators only.

Acceptance criteria

Implementation Brief

Test Coverage

QA Brief

Changelog entry

[locksmithunit]

Ok, i got this post from here: https://wordpress.org/support/topic/site-kit-not-read-ga4-when-using-tag-manager/#post-15591008

The issue is, i want to understand the implantation of the AW tag from Site Kit ( site kit implant the AW much better than GTM )

BUT HAVE RULES, AND HAVE RULES TO IMPLANT THE AW TAGS, LIKE CONVERSION LINKER: https://support.google.com/tagmanager/answer/7549390?hl=en

After all, Site kit is new. Tag manager is a couple of years.

Have rules google did, like put remarketing tag with conversion linker (its by default in the google ads instructions)

i don’t want tag manager, and i don’t talk about implanting tag manager. ( i work 6 years with GTM i dont need technical help) I am actually thinking opposite, i want to get rid of them. (tag manager)

now, the problem is, before your plugin the implantation was different (by the book of google)

For example: have the famous conversion linker. It must be with the REMARKETING tag you’re implanting throe SITE KIT. (AW-)

Now, site kit don’t show any conversion linker…! ( I KNOW ITS BELONG TO TAG MANGER AND NOT YOU GUYS, BUT HAVE RULES! GOOGLE ADS CREATE IMPLANTATION RULES YOU CAN CHECK IT)

Again, i don’t need you, or tag manager to implanting tags, i work with tag manager for 6 years and Google Ads in different country, believe me, i can teach all the tag manager team how to implant a tag…

You can check it, Conversion Linker is MUST be present with the AW tag

I only needs simple answers.

1. You implanted the AW tag with conversion linker and i maybe not see it?

2. It possibly implants the AW tag with you guys and use tag manager for conversion linker?

3. If option number 2 acutely will be the same result as in the screenshot i sent you right now: https://ibb.co/1b4VF6P https://ibb.co/KbFC64n

I asked that because Google have rules about this as well (GTM container, and Data Layers outside the container). Have big chance you can't do it, it must be set up from GTM and then i can do it by my self.

BTW, A GOOD FACT I MUST TELL YOU: Site kit implant the AW much better, with a snippet, and you see the DATA LAYER much better in the TAG ASSISTANCE. But Google ADS! Not GTM. Not Site Kit.

Have Rules of the AW tags. We can't break them.

AW tag MUST the conversion linker tag along with him… (it's a fact bro, for 5 years check me get inside Google Ads) Think about people spend 10K in a day or even a month. They need this information, to know they did it the right way, by the book of Google Ads.

Waiting for your help bro @jamesozzie

[mxbclang]

@locksmithunit We've replied to your questions in regards to Site Kit in your support topic.

As you noted, the conversion linker is part of Google Tag Manager, which is a service that can be connected via Site Kit but is not managed or updated by the Site Kit team. If you have questions about why something has changed in Google Tag Manager, you'll need to reach out to Google Tag Manager support directly.

We'll continue to consider this feature request for a future release, though we don't have a timeline on when or if it may be added to the plugin.

[locksmithunit]

@bethanylang Common, you're kidding me, read the questions carefully please, it's not connected to GTM, it's about the LAWS OF IMPLANTATION!

Conversion Linker MUST BE PRESENT WITH AW TAG! CONVERSION LINKER IS NOT AW TAG!!!!!!

YOU MUST TELL TO CLIENTS IF IS NEEDED TOGHTER WITH SITE KIT AW IMPLANTATION!!!

It's so simple, yes or no, add ONLY CONVERSION LINKER? Or it will not work and i MUST work with GTM?

Is so simple, and this technical question only you can answer guys, because site kit implanting the global AW tag!

common guys, i sure you know Google Ads and work before with that, and i am sure you are smarter then this answer.

[mxbclang]

@locksmithunit I understand that you're frustrated, but I can assure you that I'm not trying to ignore your question and I'm doing my best to help here. :)

beacuse site kit implanting the global AW tag!

Site Kit does not place any AW tags on your site. The only ad-related tags that Site Kit may place are for AdSense, if you have chosen to configure that via Site Kit.

Because the conversion linker is part of Google Tag Manager and AW scripts are from Google Ads – neither of which are part of Site Kit – I unfortunately cannot answer your question. As you know, Site Kit's sole function is to allow users to easily connect Google services like Tag Manager to their WordPress sites. Outside of that basic functionality, we're not able to assist with additional configuration related to each of the services that Site Kit connects to.

I'm sorry that we can't be of more help on your questions, but again, we will consider this feature request for a future release, so feel free to follow this issue for updates.

[locksmithunit]

I think we have an English problem and maybe is me ( i admit, where i wrong, i am wrong huh )

But you're wrong too @bethanylang . Google Site kit actually install the AW GLOBAL TAG. Look on the head of this page for the topic of @jamesozzie

He put the code of the AW! Look, i swear in my life.

To prove you that, i going send you screenshots as well from my backend: This is inside the Site Kit Plugin (right side), and left side this is the Google Ads with the global AW tag: https://ibb.co/ZTpdNLs

I marked you everything, really, you maybe think i am rocky.

You should listen to me and take me seriously, i am acutely improving the site kit plugin. ( I AM NOT A ROCKY ) Really, I live and breath Google in all his aspects, from childhood, and professional around the 6 – 7 years.

For our issue, you must understand, have people with families, big business invest their life inside Google Ads Use Google Ads, and all the advertisement / remarketing depend on the AW tag! People invest 10K in a day (i am personalty with a budget of a $1000 per day)

Please try to understand my side. I am a developer too and a business owner. I understand you think i am crazy as you see they moderate me on Wordpress.org This is not fair, i provide here facts actually can improve a lot the plugin.

As you see in the screenshot you're kind of, taking responsibility on this AW implantation... :\

Believe me, i was wish was conversion linker inside Google Site kit, but you didn't give this option... i want to get rid of Tag Manger, i think this is unprofessional service, running by unprofessional people, old and heavy. ( Even destroy the SEO! - this i do as well )

And i really honest about that, i prefer go with site kit, and delete GTM... FOREVER! But site kit not perfect. And its more hard to understand how site kit works. You must provide yours clients this information guys, please common, it's insane.

[mxbclang]

@locksmithunit Thank you for clarifying. I think you're correct that there may be a miscommunication here.

The Ads Conversion ID option in Settings > Connected Services > Analytics is a basic text entry box that allows you to add your Ads Conversion ID for the purposes of placing it on your site. When you enter text in that field, it is dropped into the following script on the front-end:

<script type="text/javascript" async="" src="https://www.googletagmanager.com/gtag/js?id=AW-[whatever you typed in the Ads Conversion ID box]&amp;l=dataLayer&amp;cx=c"></script>

This script cannot be modified or updated in any way via Site Kit. The only thing that Site Kit does is use the Ads Conversion ID entered into that text box to add it into the script that you see above. Site Kit does not manipulate, alter, or otherwise do anything else with that script, nor does it add it unless the user has entered text into the box in the Settings screen. This script cannot be altered in any way when using Site Kit.

This means that the conversion linker is not included in the script and it is not possible to include it in this script when using Site Kit. I hope this answers your question.

[locksmithunit]

Perfect! Wow! This was amazing! You see? We can do it better. :)

Thank you for the answer about Conversion Linker. But still have question need to be answered. (and we actually be able to fix and guide other clients as well, to do it properly) After you understand actually what i am talking about, with all screenshots and the info.

We can start to understand site kit and found the best alternative. Now, very important you will understand: I DON'T WANT TO CHANGE NOTHING IN SITE KIT! SITE KIT IS AMAZING!

SITE KIT IMPLANT THE "AW-" TAG MUCH BETTER THE TAG MANAGER! SITE KIT IS MUCH, MUCH BETTER, GUYS! (SITE KIT IMPLANT THE AW AS A DATA-LAYER ON THE BEST WAY, AMAZING) I WANT HIM EXACTLY AS HE IS! YOU DID AMAZING JOB WITH THIS PLUGIN (It's A FACT)

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Alternatives: Ok, now if we acutely want to keep the implantation of the AW global tag with site kit. We can do it.

And adding only Conversion linker with TAG MANAGER! SO SIMPLE. BUT (BIG BUT):

as i send you in the screenshot in my first message how the conversion linker connect automatic to the AW Global: https://imgbb.com/1b4VF6P

Now, as you see in the screenshot, this is the default AW Global tag offered by TAG MANAGER. The conversion linker recognizes THE AW GLOBAL TAG inside the GTM container and link to him automatically.

I must know if site kit AW global implantation will be linked automatically, like in the GTM Container (screenshot).

Google Tag Manager agents can't help here, This because the AW tag stay with site kit. ( i want site kit implantation! You did it much better than the GTM )

You must answer me, if conversion linker stand alone from GTM, actually be LINKED properly to SITE KIT AW GLOBAL TAG IMPLANTATION.

Not only that: the AW- implantation from Site kit implant as a DATA LAYER BY DEFAULT! AMAZING!

Google Tag Manager don't do this, he do it very, very bad, and Site kit do it very, very good! So, we can limit GTM and use only the Conversion Linker tag as stand alone inside the GTM container.

But for that i must, you tell me if this will be supported on 2 different containers. Especially when the AW GLOBAL TAG stay with SITE KIT!

Please, Please and Please, you must tell me if this will be good and be linked automagically like the GTM Container: https://imgbb.com/1b4VF6P

Again, GTM agents can't answer that, because the GLOBAL AW STAY WITH YOU GUYS ( WITH SITE KIT )

[mxbclang]

@locksmithunit Again, all that Site Kit does is allow you to add the Ads Conversion ID script and it does not connect to anything else. So no, the conversion linker cannot be linked to the Ads Conversion ID script when it is inserted via the Site Kit setting. You must use GTM for the implementation that you are looking for.

[locksmithunit]

Please you so close to understand, we want to combine the two:

1. Keep the Ads Conversion ID script when it is inserted via the Site Kit setting.

2. Insert ONLY conversion linker throw Google Tag Manager.

it's possible? it will link automagically? or not?

@bethanylang thats it. only this.

[mxbclang]

@locksmithunit No, it is not possible.

[locksmithunit]

@bethanylang you see, in the end, we get a long :) and its very important you note it in the plugin, really, nobody really knows the proper way except you guys.

The pro's only want to know the proper way, google love.

Thank you again for your time, i know i not easy guy, but i believe you got the point. Don't be mad on me, i ask that, because i love site kit, and i think this plugin do order in all the mess google created. Again, wish you guys a lot of love, and happy holiday.

[locksmithunit]

Hello @bethanylang i come back again after little issue with tag manager team, they approve my method and when i read the top of the post (screenshot): https://ibb.co/MknVBdg

now, from what @jamesozzie says: Use Google Tag Manager with a Site Kit placed GA snippet (via an "Google Ads Conversion Tracking") tag

In Google Tag Manager, they said the same.

It's mean the GTM (Google Tag Manager container) has only 2 tags.

1. Conversion Linker
2. Conversion Google Ads Conversion Tracking.

Without GA or GA4 inside the GTM. OR i wrong and @jamesozzie meant to something also? You must specify what is the best practice.

I am sorry i all the time digging on the subject is very important to me to understand how its work. And if Google Tag Manager team actually right. ( i not trust them )

[mxbclang]

@locksmithunit This isn't something that I'm able to assist you with as it's not related to the Site Kit plugin. The Google Tag Manager team are the experts on their own product and if you have further questions, you can consult with them.

Also, please note that we do not provide support in our GitHub repository. The discussion on the issue occurred because your topic on the WordPress.org forums regarding this was closed by the moderators. If you have additional questions about Site Kit, please create a new topic on the forum and do not use GitHub for support. Thank you!

[locksmithunit]

I only need understand to what @jamesozzie meant, he give 2 options to put the conversion tracker along with Site Kit plugin... Tag Manager have one answer, and this what i say... (you said is not good)

So i don't know anymore the best practice to do it.

[mxbclang]

@locksmithunit All I can do is echo what James noted in his original description on this issue:

At present Site Kit users can setup ads conversion tracking via one of the following:

Use Google Tag Manager with a Site Kit placed GA snippet (via an "Google Ads Conversion Tracking") tag Using a manually placed snippet that includes an event snippet

I can't recommend a particular best practice here as, again, the Site Kit plugin does not do anything in relation to conversion tracking – all I can do is tell you what is possible to set up if you are using Site Kit. If you have questions about best practices for conversion tracking you will need to consult with the Google Tag Manager experts.

[marrrmarrr]

Hey everyone, closing this issue as we're looking at how to help Site Kit users better track conversions as a whole topic. Among other things, we'll look into the GTM conversion linker and how GA and AdWords work together for tracking particular events.

[Yossifsolman]

It's not a completed answer, guys… I have the same dilemma, and even Tag Manager team agents don't know the answer.

I think get rid of Tag manager and work without track my call buttons because nobody give me clean answer.

This topic of @jamesozzie was need gives answers to this issue. But, you didn't give a clean when @locksmithunit asks you all this topic.

1. You should give a clean answer: if we can implant the main AW via your plugin.
2. What needs to be inside GTM in the same time your plugin (example: Conversion Linker and Tracking tag?)

It A-B-C of Google guys... and you should provide us a simple answer what supportive and what not. (Support its number 1 rule, if you want your product / plugin to be good.)

[jroakes]

Hi @bethanylang. In the code you shared:

<script type="text/javascript" async="" src="https://www.googletagmanager.com/gtag/js?id=AW-[whatever you typed in the Ads Conversion ID box]&amp;l=dataLayer&amp;cx=c"></script>

Do you have any idea what the parameter cx=c does? I see this shared around, but no documentation on the parameter anywhere that I can find. Sorry for coopting this issue, but this parameter causes linked GA4 properties to break when this is used for GA3 tracking. I thought you might know.

[mxbclang]

@jroakes Thanks for getting in touch!

That script is pulled directly from GTM and dropped into Site Kit, so it's not coming directly from the plugin. We can do some testing to see if we can replicate your issue and escalate this to the GTM team.

Since this issue is closed and we typically provide support on the WordPress.org support forum for Site Kit, can you please open a new topic about this there? If you can include some more details about what you're seeing and how the parameter is breaking, that would be very helpful. We can then do testing on our side and follow up with you on your support topic.

I'm going to lock the conversation on this thread now, but we'll see you in the forums!