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googleads / googleads-viewability-insights-extension

A DevTools extension for inspecting the viewability of Ad Manager Ads.
Apache License 2.0
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Viewability-Insights didn´t measure 100% despite the ad is full in viewport #6

Open Printi71 opened 2 months ago

Printi71 commented 2 months ago

We are using a creative template for the understitial-ad, but we can´t reach 100% viewability, it is almost about +/- 75% when we scroll over the ad. But if the ad is 100% in viewport and we refresh the page then we get about 95 - 100% viewability. Usually the user isn`t refreshing the page so this is a problem for us and our viewability benchmarks.

With the url-parameter we call our test lineitem.

  1. Go to: https://www.harpersbazaar.de/fashion/dieses-vintage-kleid-ist-zurueck-lieben?atf_url_targeting&atf=understitial_test
  2. Click on '....'
  3. Scroll down to ad-slot 'content_1'
  4. See error

Expected behavior We are awaiting 100% viewability as shown on the screen.

Screenshots

Scrolling over the ad:

understitial_viewability_75

Reload the page when the ad is 100% in viewport:

understitial_viewability_95

Desktop (please complete the following information):

Smartphone (please complete the following information):

Additional context Don´t worry about the size displayed in the ad (640x920). This is for double density/high resolution displays. It doesn`t matter if we measure it on desktop or mobile.

MarkusBordihn commented 2 months ago

Thank you for your feedback and report.

In this case, the extension is functioning as intended, correctly displaying a visibility of 95%. The issue lies with the visual representation (green rectangle) of the visible area, which is not accurate for this highly dynamic construct.

If you inspect the "GoogleActiveViewInnerContainer" within the Iframe using Developer Tools, you’ll see that it is larger or shifted compared to the Iframe container, as illustrated below:

image

Due to this discrepancy, the viewability will almost never reach 100% because the Viewability Container is shifted or larger than the Iframe container.

Please understand that I cannot provide individual support for custom solutions and related issues. However, I will investigate potential improvements for the visual representation (green rectangle) for such dynamic constructs.

It would be very helpful if you could keep this test page live for the next two weeks. Thanks.

Printi71 commented 2 months ago

Hi Markus,

many thanks for the quick reply. Yes, you can use the url for the next weeks. The test-lineitem is unlimited in time. We use it regularly. I will send your answer to our developer so he can also think about what he can do maybe.

Best Christian