fix paths for release and excludes

[briangann]

• fixes target directory for new circleci image (missed a path!)
• exclude non-essential files from zip and tar

[codeclimate[bot]]

Code Climate has analyzed commit b9c181cd and detected 0 issues on this pull request.

The test coverage on the diff in this pull request is 0.0% (50% is the threshold).

This pull request will bring the total coverage in the repository to 0.0% (0.0% change).

View more on Code Climate.