Review 'Word list' page

[jdbaldry]

• Use company name in description
• Use semantic line breaks
• Remove HTML escaped em dashes
• Remove outdated Vale comment

[github-actions[bot]]

Readability report

File	AutomatedReadability	ColemanLiau	FleschKincaid	FleschReadingEase	GunningFog	LIX	SMOG
docs/sources/write/style-guide/word-list/index.md	$${6.41\space\color{red}(Δ+0.15)}$$	$${9.43\space\color{red}(Δ+0.16)}$$	$${7.39\space\color{red}(Δ+0.13)}$$	$${61.50\space\color{red}(Δ-0.82)}$$	$${9.23\space\color{red}(Δ+0.07)}$$	$${33.72\space\color{red}(Δ+0.47)}$$	$${10.56\space\color{red}(Δ+0.04)}$$

View metric targets

| Metric | Range | Ideal score | | --- | --- | --- | | [AutomatedReadability](https://en.wikipedia.org/wiki/Automated_readability_index) | 6 (very easy read) to 14 (extremely difficult read) | 8 or less | | [ColemanLiau](https://en.wikipedia.org/wiki/Coleman%E2%80%93Liau_index) | 6 (very easy read) to 17 (extremely difficult read) | 9 or less | | [FleschKincaid](https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests) | 6 (very easy read) to 17 (extremely difficult read) | 8 or less | | [FleschReadingEase](https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests) | 100 (very easy read) to 0 (extremely difficult read) | 70 or more | | [GunningFog](https://en.wikipedia.org/wiki/Gunning_fog_index) | 6 (very easy read) to 17 (extremely difficult read) | 10 or less | | [LIX](https://en.wikipedia.org/wiki/Lix_(readability_test)) | 20 (very easy read) to 60+ (extremely difficult read) | 35 or less | | [SMOG](https://en.wikipedia.org/wiki/SMOG) | 6 (very easy read) to 17 (extremely difficult read) | 10 or less |